Deeny (right as you look at photo) and Pfohl in one of their practice’s three offices. They note how invaluable Walman Optical is in helping the practice better serve patients and become more profitable.
Boosting optometry practice profitability with Walman Optical
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By Tina Deeny, ABOC,
and Casie Pfohl, CPO, Director of Operations
Oct. 30, 2024
When you’re running an independent practice and aiming to grow both your patient base and profitability, the challenges can feel overwhelming.
But thanks to Walman Optical, we haven’t just met those challenges—we’ve blown past them!
Walman Optical is more than just a partner; they’ve been the game-changer in taking our patient care and practice profitability to incredible new heights.
Here’s how they helped us elevate everything from patient experience to per-patient revenue.
Revamping Pricing to Maximize Profitability
We had no idea how much revenue we were missing out on, especially when it came to managed vision care reimbursements. That is, until Walman Optical stepped in. They broke down the numbers, helped us reassess our pricing and guided us to implement strategies that immediately made us more profitable.
But it didn’t stop there. For our private-pay patients, they worked with us to offer premium package options that bundled high-quality materials—like Trivex lenses, premium anti-reflective coatings and blue light protection.
Our patients love these options, and it’s made our opticians’ jobs easier while providing the absolute best lens options. Walman Optical even armed us with sales techniques and visual aids to make the transition seamless. It’s been a win for everyone!
Increase Per-Patient Profitability
The quarterly consultations with Walman Optical are pure gold. These meetings dive deep into our numbers and help us fine-tune every aspect of our patient experience—from check-in to pre-testing to doctor hand-offs and optical.
One of the most impactful changes they helped us implement was switching to package pricing, which led to a 22 percent increase in optical revenue per exam! This shift not only enhanced our revenue, but also boosted patient retention, as they now see the real value in our bundled services.
Achieving & Maintaining Impressive Capture Rate By Staying Ahead of Trends
Thanks to Walman Optical, our capture rate consistently stays in the 70-75 percent range! Their advice keeps us ahead of trends, so when cutting-edge lenses like the Varilux XR hit the market, we’re ready.
We’re able to introduce new technologies to our patients quickly, and once our team sees the benefits, we offer these premium lenses with confidence—and at premium prices!
Boost to Staff Training
Training is a top priority for us, and Walman Optical has helped us set up our team for success with a wealth of resources.
From educational retreats to their online learning platform, they equip us with the knowledge and tools to become experts in premium product sales. Walman Optical even rolled out their SpecTech Dispensing App, making digital measurements easy for our opticians and ensuring our patients are wowed every time.
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Beyond product training, they gave us the skills to handle tricky patient situations with confidence, saving us time, stress and enhancing patient satisfaction. And the best part? We’re looking forward to even more training to continue empowering our staff—Walman Optical makes it all possible.
Creating a Practice Patients Love
At The Woodland Eye Clinic, we prioritize patient care and trust by simplifying processes and offering expert recommendations. By focusing on what we would choose for ourselves and our loved ones, our patients feel confident in receiving high-quality care and eyewear.
We’re always striving for improvements, staying on top of the latest innovations and streamlining operations. Our partnership with Walman Optical is key in helping us achieve this.
Their timely support across our three busy offices ensures that we can overcome challenges quickly, keeping patient satisfaction at the forefront.
Tina Deeny, ABOC
Casie Pfohl
Tina Deeny, ABOC, is Director of Retail Experience and Casie Pfohl is Director of Operations at The Woodland Eye Clinic in West Union, Iowa, along with the practice’s other two offices in Dyersville and Elkader. To contact them: tina@thewoodlandeyeclinic.com
