Contact Lenses

The Daily Disposables Approach That Led to a 91% Patient Conversion Rate and Tripled Our Profit per Sale

Photo courtesy of Dr. Sahil Dosaj, who is shown here in one of his exam rooms. Dr. Dosaj and his team have taken a proactive approach to moving more patients into daily disposable contact lenses.

Moving more patients into daily disposable contact lenses

By Sahil A. Dosaj, OD

August 6, 2025

Increasing patient satisfaction and practice profitability are ongoing priorities in my office.

One of the most effective changes I made to achieve those two things is shifting nearly all contact lens wearers to daily disposable lenses.

Embracing this single-use, one-day model has changed the way I talk about eye health, patient convenience and long-term compliance.

By focusing on daily disposables, I’ve seen measurable improvements for both my patients and my business—proof that sometimes the simplest solutions create the biggest impact.

In my practice, taking a “one-day first” approach with contact lenses means actively recommending daily disposable lenses as the healthiest, cleanest and most comfortable option. Patients replace lenses each day, which dramatically reduces infection risks and supports better eye health overall.

On top of all this, when I made daily disposable contact lenses the default recommendation, my profitability grew steadily due to more consistent annual supply sales. Because patients know their lenses are for single-day use only, their compliance and eye health improved and so did follow-through with their orders.

How I Move Existing Patients into Daily Disposable Contact Lenses

When an established contact lens wearer isn’t already using daily lenses, I start by showing corneal photos and explaining what I see—neovascularization, dryness, GPC or hyperemia, often signs of overuse or lens abuse.

Linking their eye health directly to their lens habits is effective: Patients hate to hear they could lose the option to wear contacts if nothing changes. But I always stress that the damage is both reversible and preventable with a switch to daily disposable contact lenses.

I give them a test drive of the newest daily lenses, usually for three days, before making it official. Cost questions come up as they put in the lenses—I’m transparent about the higher retail price, but explain the net daily cost is about $2 after insurance and rebates. That’s a small extra cost for big health benefits, and a comparison to daily coffee often drives the point home.

Why New Contact Lens Wearers Start—and Stay—with Dailies

My approach remains the same with new contact lens wearers: I don’t offer two-week or monthly options unless there’s a medical reason. If the Rx fits, they begin their journey with daily disposable contact lenses from the outset.

The Patient Perspective: Offering the Best

Patients deserve the best technology we can offer. If we don’t recommend the latest and best daily disposable contact lenses, someone else down the street surely will. It’s our duty as eye care professionals to keep our patients informed about the best in eye health—and I’ve found most patients sincerely appreciate the conversation.

Profit and Practice Growth Through Daily Disposables

Here’s what moving patients into daily disposable contact lenses looks like for my bottom line:

Average annual supply profit for monthlies: $80
For two-week lenses: $112
For dailies: $250

That’s roughly three times the profit selling daily disposable contact lenses versus monthly, and more than double two-week lenses. Beyond profit, this shift gives patients a healthier, easier-to-manage lens-wearing experience.

Empowering Staff for Success

My staff is key to our success—support staff members seal the deal at the end. We work closely with our contact lens reps on regular product training, and everyone in the office tries the lenses firsthand so we can share real experiences with patients.

Staff break down the final cost per box, after insurance and rebates, so patients get a true apples-to-apples comparison versus online retailers. When we call patients three days after their fitting, most are ready to complete their annual order.

This approach saves time, increases efficiency and has powered our high conversion rate for daily disposable contact lenses year after year.

Resources for Doctors Interested in a One-Day Model

To help your staff get on board with daily disposables, I recommend inviting your lens reps to provide in-person training and offering demos for your team. Also, spend time going over storage and ordering for annual supplies to streamline your own process.

What’s Next: Upgrading to the Best Daily Lenses

When I first took over my practice, everyone wore two-week lenses—often stretching them to a month. I’ve successfully moved them to daily lenses (Clariti 1 day from CooperVision being a popular choice as a first option), and my next goal is to introduce more patients to top-tier daily options like MyDay daily disposable by CooperVision.

Editor’s note: Both Clariti and MyDay are part of CooperVision’s daily disposable portfolio. Comparable premium daily disposable lenses are also available from other leading manufacturers, including 1-Day Acuvue Moist and Acuvue Oasys 1-Day (Johnson & Johnson Vision), DAILIES Total1 and Precision1 (Alcon), and Biotrue ONEday (Bausch + Lomb). Eye care practices can select from these and other similar products when designing a premium daily lens offering for patients.

Streamlining Practice and Partner Choices for Maximum Success

A final note: Don’t overcomplicate your product offering. I used to carry all brands and options but found that by aligning closely with two key manufacturers, we simplified life for staff and patients and increased our negotiating power for better rebates. That translates directly to lower costs and improved profitability.

The bottom line: Focusing on daily disposable contact lenses leads to happier, healthier patients and a more profitable, efficient practice.

It all starts by sparking an honest, future-focused conversation.