vision therapy Archives - Review of Optometric Business

AmblyoPlay Improves Visual, Oculomotor, Motor Outcomes in Children

Study investigates impact of AmblyoPlay therapy system Dec. 22, 2025 Smart Optometry announced that its digital vision therapy platform AmblyoPlay has been...

Image of calendar to illustrate article on planning for the new year early.

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General Management

The Power of Early New Year Planning: Growing Our Patient Visits by 14% and Profits by 9%

Planning for the new year in early fall By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD Sept. 17,...

Picture representing marketing a new practice including the biggest marketing mistakes new practices make and what to do instead.

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Marketing

The Biggest Marketing Mistake I Made as a New Practice Owner and How You Can Avoid It

Catching and turning around big marketing mistakes.

Dr. Miki Lyn Zilnicki with a child patient illustrating back-to-school season.

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General Management

How We Make Back-to-School Our Most Profitable and Impactful Season

Maximizing back-to-school season.

Photo courtesy of Dr. David Schaeffer, who shares that he takes a proactive approach to talking to patients about digital eye strain and how he can help.

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Contact Lenses

Managing Digital Eye Strain to Help Patients AND Grow Your Practice

Maximizing the benefits of digital eye strain treatment.

Photo showing marketing via social media to generate referrals, employing a Marketing 100 strategy

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Marketing

Implementing a “Dream 100” Marketing Strategy in Your Practice

Reorienting marketing to optimize patient referrals.

Drs. Licausi and Zilnicki with practice team. They share how they overcame challenges of independent practice.

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General Management

Our Solutions to 3 Major Independent Practice Challenges

Surpassing big independent optometry challenges.

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From Our Editors

Leadership: Success Leaves Clues

Leadership By Thanh Mai, OD April 16, 2025 Do you need a coach to enhance your abilities as practice leader? Even Tiger...

Dr. Licausi in the practice's new satellite location. Dr. Licausi says that having a second location makes it easier for patients to comply with their full vision therapy programs while also increasing practice profitability.

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General Management

Biggest ’24 ROI Win: Opening Satellite Office to See 20 Additional Patients Per Week

Winning ROI of opening a satellite office.

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Practice Transitions

Vision 2.0: The Cutting-Edge Tech and Strategic Partnerships Driving Our Future

Adding technology for improved patient care.

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Software Solutions/EHR

The Technology that Helped Power Our Growth into a Practice with $3 Million+ Gross Annual Revenues

Practice growth & innovation with the right EHR.

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Myopia Management

How I Grew a Specialty Practice From $0 to $78,000 a Month Without Selling Glasses

Building a niche in specialty contact lenses for myopia control.

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News Briefs

Nationwide Medically Focused Optometry Platform Launches

New partnership to advance medically focused optometry.

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Staff Management

Keeping Employee Morale Up When a Valued Co-Worker Leaves

Keeping employee departures positive for remaining team members.

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Marketing

The Marketing that Delivered the Best ROI to Us

Honing your optometry practice marketing strategy.

Dr. Licausi (far left as you look at photo) and Dr. Zilnicki (far right as you look at photo) with one of their traumatic brain injury patients. Drs. Licausi and Zilnicki says that they have learned to be informative, yet sensitive, when sharing potentially upsetting news with patients.

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Patient Engagement

Mastering the Art of Delivering Bad News to Patients

Bad news delivery strategies for optometrists.

Dr. Pang in one of the rooms where he conducts neuro-rehabilitation services in his practice. He says offering neuro-rehab care is professionally rewarding and a great way to grow your practice.

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Medical Model

Step-by-Step: Building a Neuro-Rehab Practice

Setting your practice apart with a much-needed service.

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Office Design

The New Office Space that Created a Full-Service Vision Rehabilitation Clinic

A transformative new space for a growing practice.

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Vision Therapy

6 Things I’m Doing to Build a Practice that Will Be 30-40% Vision Therapy

Growing a vision therapy niche from the ground up.

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Staff Management

How Cross-Training Employees Enables Us to Generate at Least $1,000 More Daily

Cross-training employees to improve care & maximize profitability.

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General Management

Practice Technologies Delivering 10% Gross Income & Increasing Recall 10%

Technologies that made a huge difference to one practice's patients & profitability.

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General Management

Neuro-Visual Connection: Change Patients’ Live & Increase Net Profit 30+%

Sponsored Content By ROB Editors In recent years, the harmful impact of concussions has gotten increased attention. Concussion, along with conditions like...