Insights into what’s most important to our readers. Nov. 23, 2023 There are many reasons to be grateful. ODs shared with Review...
What the success of another industry can teach optometry. By Laurie Sorrenson, OD, FAAO Nov. 15, 2023 A couple weekends ago, I...
One trait, more than any other, that leads to success in business, including practice leadership. By Laurie Sorrenson, OD, FAAO Oct. 18,...
Measuring the effectiveness of nutraceuticals for more powerful prescribing.
Efficiency improvements transforming patient experience & profitability.
Using AI to work smarter.
Growing your diabetic patient base with key actions & investments.
Pending legislation that could be pivotal for patients & ODs.
Key ways to put your practice on an even footing with online retailers.
Smoothing the patient experience & boosting profitability.
By Laurie Sorrenson, OD, FAAO May 31, 2023 I recently came back from the Vision Source Exchange, held in San Antonio, Texas,...
Business goals that change the trajectory of a practice.
By Laurie Sorrenson, OD, FAAO March 22, 2023 The idea that I am following in the footsteps of Mark Wright, OD, FCOVD,...
An upcoming meeting 1 OD says is not to be missed.
Identifying & correcting dire management mistakes.
What you can do to preserve independent optometry.
Actions you can take to make success as an independent more likely.
Surmounting independent optometry's greatest challenges.
By Justin Manning, OD, MPH, FAAO March 30, 2022 A cold-start practice offers a blank slate for your dreams and business ideas....
Key actions to take to make vendors partners in building your practice.
Efficiency tips to make productivity & profitability soar.
By Susan Resnick, OD, FAAO, FSLS Dec. 1, 2021 We were already witnessing shifts in consumer behavior as a result of the...
Technology investments that transform patient care and profitability.
Getting the most powerful ideas out of industry events.
Technology that can maximize your profitability.
The "why" behind Warby Parker's brick-and-mortar expansion.
New treatments to help patients AND increase profitability.