All susan resnick Articles
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337OpinionsMy Mom’s Laser Surgery Changed Her Life—and My View of Patient Care
By Julianna Dolinski, OD Feb. 2, 2026 I’ve always been fascinated by my mother’s eyes. Little girls often want to be just...
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2.3KHealth & WellnessThe System Improving Patient Care and Capture Rate By 25%
Enhancing eye health & profitability through science-led nutraceutical solutions.
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3.0KFrom Our Editors3 ODs on How They Freed Themselves from Managed Care Dependence
March 1, 2023 Managed care can negatively impact how your patients experience the healthcare you provide and how much you are able...
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3.0KGeneral ManagementThe Cultural Sub-Specialty Benefiting Our Patients & Netting $145,000 Annually
The growth opportunity of catering services to a specific patient population.
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3.8KGeneral Management3 Steps to Highly Profitable Relationships with Vendors
Key actions to take to make vendors partners in building your practice.
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3.9KPatient EngagementHow We Created a 21st Century Practice–and Added $50,000+ Annually in the Process
By Susan Resnick, OD, FAAO, FSLS Dec. 1, 2021 We were already witnessing shifts in consumer behavior as a result of the...
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3.6KGeneral ManagementThe Investments that Have Resulted in 1,000 New Patients
An effective way to build your patient volume and profitability.
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2.6KMyopia Management5 Steps that Have Increased My Ortho-K Fits 12%
Simple actions to attract new Ortho-K patients.
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3.9KStaff Management5 Staff Training Tips from a Practice with an Average Employee Retention Rate of 10+ Years
Making turning training into a value-add for employees.
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4.9KManaged Care
6 Ways My Practice Was Profitably Freed From Dependence on Managed Care
Increasing profitability & professional satisfaction by reducing or eliminating vision care plans.
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10.9KCo-Management4 Steps to Building Reciprocal Referral Relationships
Building a strong referral network of other healthcare providers.
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4.9KContact Lenses4 Ways to Prevent Contact-Lens Dropouts
Preventing contact lens dropouts, so patients stay in their lenses & your practice thrives.
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2.8KGeneral ManagementHow I Moved Past My Practice’s Growth Hurdles
By Susan Resnick, OD, FAAO, FSLS Oct. 14, 2020 As many practices struggle to get back to where they were pre-pandemic, it’s...
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5.3KExpanding Your PracticeHiring an Associate: When, Why & How My Practice Does It
By Susan Resnick, OD, FAAO, FSLS August 12, 2020 Hiring an associate is one of the biggest decisions a practice can make,...
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10.9KMedical Model5 Improvements to Significantly Build Your Dry-Eye Services
Strategies to kick-start your dry-eye services.
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5.1KContact LensesHow to Turn Serving Hard-to-Fit CL Wearers Into a Practice-Builder
Making services for hard-to-fit CL patients a win-win.
