All social media Articles
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654MarketingPart One: The Tale of Two Milestone Celebrations
35 Years of Care: Built With Clear Vision and Strategic Support By Ansel Johnson, OD Feb. 3, 2026 Business ownership is not...
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2.9KMarketingThe Custom Online Marketing that Boosted One Practice’s Eyewear Capture Rate
A solution that provides custom online marketing content.
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1.4KMarketingThe Digital Strategy & Partner Helping My Optometry Practice Beat Online Retailers
Taking digital marketing strategy to the next level.
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1.2KMarketingThe Marketing that Delivered the Best ROI to Us
Honing your optometry practice marketing strategy.
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3.6KStaff ManagementHow We Enabled Our Staff to Spend More Time With At Least 15 Patients Daily In Our Optical
Creating a modern, smooth patient experience.
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4.5KMarketing6 Actions We Take to Maintain a 75-80% Patient Return Rate
Actions to take to keep patients coming back for more.
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4.8KMarketing6 Examples of How My Practice Markets Myopia Management
Marketing myopia management to spur practice & profitability growth.
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5.5KPresbyopiaHow I Am Marketing Presbyopia Drops to My Community
How to promote the availability of presbyopia drops.
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4.2KGeneral Management3 Ways I Created a 21st Century Practice & Enabled a Monthly New Patient Ratio of 45-55%
Welcoming the new generation into your practice.
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2.7KMarketingThe Medium Extending Our Reach & Messaging to Patients
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD July 28, 2021 Staying connected to your patients is never...
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5.6KFinancesMy 3 Most Powerful Cost Cuts: 11% Reduction in Expenses & $100 More Per Patient
The enormous impact of strategic cost-cutting.
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4.4KMarketing3 Ways I Am Marketing to Bring New Families Into Our Practice
Ideas for attracting families with children to your practice.
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4.6KGeneral ManagementThe Practice Location Giving Me a Huge Boost in Building My Patient Base
The difference a highly visible location makes to practice growth.
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3.4KMarketingHow I Increased Engagement with My Practice’s Instagram Posts By 124%
Sponsored Content By Ansel T. Johnson, OD Dec. 16, 2020 Your patients spend substantial personal time on Facebook and Instagram. That time,...
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5.0KMarketing8 Instagram Posts that Are Building Our Practice’s Brand
Examples to help you create social media posts with impact.
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7.3KLensesWinning with Social Media through Adversity
Learn how to leverage social media to create a more profitable practice.
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4.9KVideos3 Ways to Market Medical Eyecare for Less Than $500
Cost-effectively showcasing your medical eyecare.
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5.7KMarketing10 Ideas for Using Live-Streaming Video to Market Your Practice
Help jump-starting marketing via live-streaming video.
