All second-pair sales Articles
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1.3KFramesOnline Frame Gallery Shaves Time Off Visits, Improves Second-pair Sales
July 10, 2026 Napoleon Family Vision, a rural single-location optometry practice in Napoleon, Ohio, shows how a simple, integrated marketing strategy can...
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1.8KFramesSecond-Pair Sales Start in the Exam Room: 3 Strategies to Boost Conversions
Drive second-pair optical sales with intentional exam room messaging and coordinated handoffs By Josie Ziegler, OD Dec. 1, 2025 When I made...
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1.8KPatient EngagementTwo Word Changes that Transformed Our Patient Compliance & Increased Product Sales 30%+
The huge impact of a small change in words.
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4.4KSoftware Solutions/EHRInsurance Verification Technology Brings Relief to Staff Workload
A solution that speeds for your staff & boosts the patient experience.
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7.4KMetrics2 Actions to Boost Eyewear Capture Rate & Add $75,000 Annually to Your Practice
Try doing these two things to change your capture rate for the better.
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5.1KFramesDevelop a Specialty: Tinted Sportswear Lenses for Individual Sports
Provide specialized sports sunwear to patients.
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5.3KMarketing3 Promotional Offers that Resulted in Higher Practice Revenues
Using special offers to help patients & generate greater revenues.
