All retail Articles
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3.0KNews Briefs ArchiveHow Much Did Warby Parker Grow in Q3?
The latest news on Warby Parker's growth.
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5.9KInsights From Our Editors5 Retail Trends Likely to Impact OD Practices for the Next 5 Years
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 16, 2022 Retail trends often impact eyecare practices. Here are five...
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4.0KNews Briefs ArchiveWarby Parker’s New Expansion Strategy
Clues to where you are most likely to see new Warby Parker stores.
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Practice Management
3 Ways to Create the Kind of Office Where Patients will WANT to Buy Eyewear
Sponsored Content By ROB Editors Your patients want to buy from you–if you have both an eyewear selection and optical that works...
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1.7KPractice Management5 Ways We Are Boosting Eyewear Capture Rate to Ensure a Strong Practice
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Independent optometry has significant challenges, and tremendous opportunities. The right practice...
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8.1KFramesDo These 4 Things & You Could Achieve a $1,400 Average Optical Sale
Simple ways to make a big, positive impact on optical sales.
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3.4KNews Briefs ArchiveWarby Parker’s Co-Founder: Why WP Is Opening In-House Labs & the Company’s Long-Term Goals
Insights from Warby Parker's Co-Founder & Co-CEO.
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3.8KFramesTop 5 Ways to Increase Eyewear Purchases By Women
How to capture sizable sales from women patients and shoppers.
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3.4KNews Briefs ArchiveWarby Parker’s New Growth Plans
What's next for Warby Parker?
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5.1KPractice ManagementHow Our Practice Boosted Revenue Per Exam 30-40%
A better way to serve patients & sell eyewear.
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8.4KFramesUp Your Game in Optical Retail: Examples from Top-Selling Practices
Ideas to help your optical sales blast off--and stay on top.
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10.7KOphthalmic LensesThe Most Important Things to Do to Reduce Glasses Remakes
Tips on reducing glasses remakes to ensure patients' expectations are exceeded.
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2.1KNews Briefs Archive3 Health-Care Trends to Watch in 2020
Near-term changes likely to come in healthcare.
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8.6KNews Briefs ArchiveVM Top 50 U.S. Optical Retailers: Who’s On Top?
Your biggest competitors in optical retail.
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3.6KThe Optometric MinuteHow to Maximize Managed Vision Care Plans for Frame Sales
Maintaining profitability in a managed-care environment.
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3.5KPractice ManagementSecret to Beating Competitors: Partnering with an Optical Retailer
How partnering with a retailer could give you an edge.
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4.3KPractice ManagementWhen to Discount Your Practice’s Products–and When Not To
How to know when discounts will work & when not.
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5.3KInsights From Our EditorsTop Psychological Drivers to Spur Shopping in Your Optical
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
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5.2KMarketingIf You’re Explaining, You’re Losing…But Keep Explaining
Educating patients about the value of your services.
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5.6KInsights From Our Editors7 Layout Secrets of the Big Retail Chains
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 28, 2018 Have you ever gone into a business just to...
