All promotions Articles

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  1.1K

  Contact Lenses

  How We Increased Our Opticians’ Biweekly Sales by More Than $5K

  Optical dispensary profitability strategies.

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  1.3K

  Contact Lenses

  How We Increased Plano Sunwear Sales 38%

  Changing the experience of contact lens wearers & increasing sales.

• Marketing

  Extend the Back-to-School Opportunity Year ‘Round

  How to market to parents and kids the whole year round.

• 2.3K

  Marketing

  ROB Power Packs 2015: Marketing

  By ROB EditorsDec. 23, 2015With an ever-expanding number of competitors down the street, and online, creatively capturing prospective patients' attention is essential.  

• 2.1K

  Marketing

  Three Ways to Enhance Your Practice & Spur Growth

  By Agustin Gonzalez, OD, FAAO, ABCMOAugust 26, 2015You may be missing key ways to market your practice. Here are three major ways...

• 2.8K

  Marketing

  ABCs of Using Social Media to Promote Back-to-School Exams

  By Justin Bazan, OD, and Jessi Lee, ODAugust 19, 2015Back-to-school time is an annual practice builder. New social media options help you...

• 2.4K

  Marketing

  Seize Marketing Opportunities with Secondary Holidays

  By Rachael Click, ODJune 17, 2015Drive patients into your office with sales promotions around secondary holidays and back-to-school season.

• Marketing

  Business Networking Organizations: Generate Referrals

  By Ann Rea Miller, ODCompare notes with other small business owners and make valuable local connections.

• 2.9K

  Marketing

  Spotlight Your Practice with Trunk Shows, Events & Community Involvement

  By Gina M. Wesley, OD, MS, FAAOCall attention to your practice by hosting special events like trunk shows and themed office events...

• Marketing

  Effective Product Promotions: Provide Value in Competitive Marketplace

  By Robert L. Bass, OD, FAAOProduct promotions in your optical allow you to compete in the marketplace while emphasizing the value of...