Challenges of starting an optometry practice.
Taking a cue from masterful hospitality businesses.
Employee termination best practices.
Strategies for eyecare practice growth By Thanh Mai, OD Feb. 19, 2025 These are the tasks you don’t strictly have to do,...
Prejudging patients' ability to purchase high-value eyewear.
Disney-inspired patient experience.
Maintaining employee satisfaction.
Retaining your best employees.
New Year goals for optometrists: improving mental health and work-life balance By Vittorio Mena, OD, MS Jan. 22, 2025 As 2025 begins,...
Educational program for delivering advanced dry eye care.
Setting meaningful goals for optometry practices By Bethany Fishbein, OD Jan. 8, 2025 It’s the second week of January– have you set...
Understanding earnings disparities among ODs
Safeguarding your optometry practice against embezzlement By Laurie Sorrenson, OD, FAAO Jan. 2, 2025 In business, there’s a saying: “You’ve either been...
Expressing gratitude & conducting year-end review.
A unique event for independent-minded ODs.
Optometry practice growth strategies.
Books with tips for year-round profitability and happiness.
Strategic planning for optometry practices By Bethany Fishbein, OD Nov. 13, 2024 This time of year, many of my conversations with practice...
Reasons for choosing a career in optometry.
Professional development through book reviews.
OD & OMD collaboration for myopia management.
A chance to maximize relationships with other ODs.
Developing the perseverance to achieve significant success.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 17, 2021 Michael Gerber says in his E-Myth practice management book...
A change in how the profession of optometry is defined.
Building a $ million+ practice, including the key philosophy to keep in mind.
Promoting diversity, equity & inclusion in optometry--and in your own practice.