By Julianna Dolinski, OD June 9, 2026 Graduation was a dream. You spent a few well-deserved weeks on vacation while waiting for...
Aligning business and healthcare leadership in optometric practice David Schwirtz, OD, FAAO June 5, 2026 “Leadership is not a license to do...
Structured peer engagement, expert guidance and hands-on workshops that move ideas from planning to practice growth April 22, 2026 Independent optometric practice...
How focused simplification and specialization beats being everything to everyone By Nick Lillie, OD April 20, 2026 When I started my practice...
Design roles around team strengths to improve culture, patient experience and your bottom line By Jeff Klein, OD April 16, 2026 Over...
Define your culture, develop your competitive advantage By Nick Lillie, OD March 3, 2026 I believe you need a solid foundation to...
Empower your staff when you delegate with efficient systems By Nick Lillie, OD Dec. 22, 2025 I have worn many different hats...
Sponsored Content By Mike Rothschild, OD, and Amanda Lee, OD Nov. 17, 2025 We believe the future of eye care depends on...
Define your vision: the first step in developing a CEO mindset By Nick Lillie, OD Nov. 3, 2025 COLD START TO CEO...
Distinguishing between boredom and burnout.
The power of practice post-mortems By Bethany Fishbein, OD Sept. 10, 2025 We deal with issues in our practices every day that...
Assembling a team of management consultants and mentors By Laurie Sorrenson, OD, FAAO Sept. 3, 2025 As optometrists—and especially as practice owners—we’re...
Two transformative vendor partnerships.
How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...
A program empowering promising employees.
Creating engaged teams that keep your patients engaged too.
Empowering your opticians.
How to choose and manage a financial advisor By Vittorio Mena, OD, MS June 25, 2025 In my last column, I stressed...
Providing life-changing myopia management.
Facing the Mirror: self-reflection in optometric practice By Laurie Sorrenson, OD, FAAO May 7, 2025 In the day-to-day challenges of running an...
Nominate someone for Theia Awards of Excellence.
Making clinical trials work for you & your practice.
Eye care providers share feelings about their business.
Leadership By Thanh Mai, OD April 16, 2025 Do you need a coach to enhance your abilities as practice leader? Even Tiger...
Staff management pearls from three key books.
Getting help implementing success strategies.
Challenges of starting an optometry practice.