Review of Optometric Business

All premium eyewear Articles

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Frames
Profitably Executing a 400% Increase in Frame Selection

Creating a highly profitable optical.
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Are Your Opticians Selling from Their Own Pocketbook?

Prejudging patients' ability to purchase high-value eyewear.
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Staff Management
How Visits to Two Steakhouses Improved Our Staff’s Ability to Sell Premium Eyewear

Learning the value of premium eyewear.

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