practice growth Archives - Page 2 of 4 - Review of Optometric Business

Photo showing marketing via social media to generate referrals, employing a Marketing 100 strategy

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Marketing

Implementing a “Dream 100” Marketing Strategy in Your Practice

Reorienting marketing to optimize patient referrals.

Dr. Keshav Bhat with his practice team. Dr. Bhat shares tips for understanding patient emotions in your office.

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Patient Engagement

The Role of Emotions in Optometric Practice: Understanding Patient Decisions

The impact of emotions in your patient interactions.

Dr. Thanh Mai shares how great job ad headlines can result in a great new hire.

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From Our Editors

“We’ll Pay You a Signing Bonus of $100,000 to Join Our Team”

Testing job ad headlines that deliver an ideal new hire By Thanh Mai, OD June 18, 2025 Need to hire with high...

Photo courtesy of Dr. Brian Sirgany (center), who is pictured here with Head Optician and Optical Manager Victoria Wentworth (left of him as you look at photo) and Dr. Kristy Dean, an associate in the practice. The practice team is finding Avulux lenses to be a great hit with migraine sufferers, who tell them the lenses make a huge positive impact on their lives.

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Lenses

The Innovative Lenses Changing the Lives of Our Patients with Migraines

Changing patient lives and practice prospects.

Drs. Licausi and Zilnicki with practice team. They share how they overcame challenges of independent practice.

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General Management

Our Solutions to 3 Major Independent Practice Challenges

Surpassing big independent optometry challenges.

The opticians of Dr. Klein's practice who boost frame sales during trunk sales and beyond.

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Frames

Creating a Trunk Show that Generates $30K-$50K in Gross Sales in Just One Day

Dramatically increasing frame sales.

Dr. Dayan Monsalve-Ward and Dr. David Petersen at the myopia awareness event in January 2025. Dr. Dayan Monsalve-Ward and Dr. David Petersen at the myopia awareness event in January 2025. Dr. Dayan Monsalve-Ward and Dr. David Petersen at the myopia awareness event in January 2025.

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Myopia Management

The Collaborations in Myopia Management that Led to a 40% Boost in Patient Referrals

Amplifying your myopia management practice.

Patient happy with her patient experience in an office.

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Patient Engagement

Turn Your Patients into Raving Fans

Giving patients an experience worth returning to.

Dr. Cory Lappin with patient. Dr. Lappin shares how he's growing his specialty practice.

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Dry Eye And Aesthetics

The Strategy and Investments Helping Me Launch My Specialty Practice

What a specialty practice requires to successfully take off.

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Myopia Management

Embracing Myopia Management with Right Practice Partner: A Journey Beyond Conventional Optometry

Providing life-changing myopia management.

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Instruments

3 Practice Investments = $107,500 Annually

Practice investments that prove to be transformative.

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Software Solutions/EHR

The RCM Solution That Saved Us from Hiring Another Employee

Billing solution that can even keep staffing costs down.

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Frames

Achieving 30-40% Revenue Growth Through Outside Prescriptions

Making the most of outside prescriptions.

Erich Mattei with Samantha Rao, OD, FAAO, FSLS, Founder, Bright Eyes Milford, Milford, CT at a a Business Builder by Akrinos practice management workshop to grow revenue

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Cold Start

Designing Revenue & Expense Models for Your Cold-Start or Purchased Practice

Analyzing what it takes to build a profitable new practice.

Photo courtesy of Dr. Laurie Sorrenson. Dr. Sorrenson's lab technician, Marlin, shakes a piggy bank wondering where all the money has gone. Dr. Fishbein says that without carefully tracking practice data, it's easy to wonder where all the money has gone.

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From Our Editors

When the Numbers Tell a Different Story

Why data, not drama, should guide your leadership decisions By Bethany Fishbein, OD May 14, 2025 It happens every year: the dreaded...

Bruce, Dr. Sorrenson's neurovisual technician

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From Our Editors

“Mirrors are scary, to be fair.”

Facing the Mirror: self-reflection in optometric practice By Laurie Sorrenson, OD, FAAO May 7, 2025 In the day-to-day challenges of running an...

Image showing graph charting efficiency, quality, speed and cost

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Metrics

Practice Benchmarks to Optimize Efficiency

Benchmarking to set meaningful goals.

Photo credit: Dr. Tyler Boone. Dr. Boone's optical. He says that HELIX RCM has transformed his practice's billing, creating a better patient experience and higher profitability.

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Software Solutions/EHR

Unlocking 40% More in Medical Insurance Reimbursements

Smarter revenue cycle management.

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Office Design

Choosing an Office Space that Delivers ROI

Crunching the numbers on lease or buy.

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Professional Development

Getting onto a Clinical Trial Generating as Much as $18K with as Few as 10 Patients

Making clinical trials work for you & your practice.

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News Briefs

New EHR, Zocdoc Integration Announced to Spur Appointment Booking

A new opportunity to get more appointments on the books.

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From Our Editors

Should You Sell Your Optometry Practice to Private Equity?

Private equity By Vittorio Mena, OD, MS April 23, 2025 Like nearly every life decision, the answer to whether you should sell...

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Finances

8 Key Factors to Check Before Outsourcing RCM

Key points to check on before signing on an RCM service.

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Contact Lenses

Fitting Astigmatic Patients: The Innovative Lenses Boosting Our Practice Growth

A lens that could be exactly what your asigmatic patients need.

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From Our Editors

Leadership: Success Leaves Clues

Leadership By Thanh Mai, OD April 16, 2025 Do you need a coach to enhance your abilities as practice leader? Even Tiger...

Photo credit: Dr. Ann Hoscheit. Dr. Hoscheit at work in her office. She shares a few key cost cuts that made a significant impact.

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General Management

Adding Thousands to Net Profit with 1-2% Cost Cuts

Cost cuts that transform profitability.

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General Management

The Best ROI for Optometrists?

The key relationships that create your greatest ROI.

Review of Optometric Business

All practice growth Articles

Implementing a “Dream 100” Marketing Strategy in Your Practice

The Role of Emotions in Optometric Practice: Understanding Patient Decisions

“We’ll Pay You a Signing Bonus of $100,000 to Join Our Team”

The Innovative Lenses Changing the Lives of Our Patients with Migraines

Our Solutions to 3 Major Independent Practice Challenges

Creating a Trunk Show that Generates $30K-$50K in Gross Sales in Just One Day

The Collaborations in Myopia Management that Led to a 40% Boost in Patient Referrals

Turn Your Patients into Raving Fans

The Strategy and Investments Helping Me Launch My Specialty Practice

Embracing Myopia Management with Right Practice Partner: A Journey Beyond Conventional Optometry

3 Practice Investments = $107,500 Annually

The RCM Solution That Saved Us from Hiring Another Employee

Achieving 30-40% Revenue Growth Through Outside Prescriptions

Designing Revenue & Expense Models for Your Cold-Start or Purchased Practice

When the Numbers Tell a Different Story

“Mirrors are scary, to be fair.”

Practice Benchmarks to Optimize Efficiency

Unlocking 40% More in Medical Insurance Reimbursements

Choosing an Office Space that Delivers ROI

Getting onto a Clinical Trial Generating as Much as $18K with as Few as 10 Patients

New EHR, Zocdoc Integration Announced to Spur Appointment Booking

Should You Sell Your Optometry Practice to Private Equity?

8 Key Factors to Check Before Outsourcing RCM

Fitting Astigmatic Patients: The Innovative Lenses Boosting Our Practice Growth

Leadership: Success Leaves Clues

Adding Thousands to Net Profit with 1-2% Cost Cuts

The Best ROI for Optometrists?

The OD’s Online Business Consultant