The key relationships that create your greatest ROI.
Technology that changes the trajectory of your CL sales.
Glasses warranty system By Laurie Sorrenson, OD, FAAO April 2, 2025 Many optometry offices offer warranties, typically included in the price of...
Proven strategies to increase per-patient revenue.
Capturing more sales before they walk out the door.
Strategies for eyecare practice growth By Thanh Mai, OD Feb. 19, 2025 These are the tasks you don’t strictly have to do,...
Optometry practice profitability strategies.
Disney-inspired patient experience.
Optometry practice profitability By ROB Editors Jan. 29, 2025 Providing a high level of patient care is the top priority, but sustaining...
Optometry patient retention and sales strategies.
Boosting contact-lens profitability.
Expressing gratitude & conducting year-end review.
Making contacts lenses a patient-pleasing profit center.
Increasing optical sales through patient engagement.
Boosting practice performance with the right industry partner.
Strategies for bringing wayward CL patients back to your office.
The important role played by EQ in retaining patients long-term.
Building patient relationships that prime your practice for growth.
Building bonds that create an abundance of returning patients.
Creating lifelong patients who are loyal to your practice.
Retaining patients by prescribing best-in-class CLs.