Enhancing patient experience in optometry.
Creating raving fans in optometry through "Emotional Service."
Successfully launching dry eye & aesthetic optometry services.
Strategies for independent ODs to grow your business.
Expressing gratitude & conducting year-end review.
The value of a prudent, yet liberal, return & refund policy.
Offering an unparalleled patient experience. By Laurie Sorrenson, OD, FAAO March 6, 2024 As I was driving home from the hospital after...
A phrase that’s exactly what angry patients want to hear. By Laurie Sorrenson, OD, FAAO Dec. 13, 2023 Have you read the...
Building a modest practice into a multi-million dollar practice.
By Laurie Sorrenson, OD, FAAO July 12, 2023 You know how in optometry school they teach us to handle viral conjunctivitis with...
Providing 24/7 emergency care that doesn't disrupt your life.
The important role played by EQ in retaining patients long-term.
Building patient relationships that prime your practice for growth.
Building bonds that create an abundance of returning patients.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 28, 2022 Your patients may perceive your practice differently than you...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 11, 2022 The words we use definitely impact how our patients...
Creating lifelong patients who are loyal to your practice.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 10, 2021 Patients come to your employees with many questions and...
Practice-building conversations with patients.
Retaining patients by prescribing best-in-class CLs.
By Keshav Bhat, ODDevelop a structured patient recall program so no patient slips through the scheduling cracks and misses their annual comprehensive...