All patient loyalty Articles
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521Contact LensesWinning Back Contact Lens Dropouts: Daily Disposables as a Retention Strategy
Daily disposables could be the secret to winning back contact lens dropouts By Jennifer Stewart, OD Oct. 22, 2025 Contact lens dropout...
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1.5KPatient EngagementLessons From a New York Restaurant That Changed My Approach to Patient Care
Creating a differentiating patient experience.
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684Staff ManagementAn Easily Overlooked Way to Boost Practice Efficiency and Patient Trust
The importance of spotlighting the role of your opticians By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Oct. 1, 2025 Most patients who...
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1.1KPatient EngagementMaking an Outstanding First Impression on Patients With Help from AI
AI assistance in wowing patients.
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1.8KGeneral ManagementTransform Patient Care and Profitability: 3 Changes That Made All the Difference
Improvements that skyrocketed optical sales.
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1.2KPatient EngagementThe Role of Emotions in Optometric Practice: Understanding Patient Decisions
The impact of emotions in your patient interactions.
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1.2KFramesCreating a Trunk Show that Generates $30K-$50K in Gross Sales in Just One Day
Dramatically increasing frame sales.
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1.2KPatient EngagementTurn Your Patients into Raving Fans
Giving patients an experience worth returning to.
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1.5KFramesAchieving 30-40% Revenue Growth Through Outside Prescriptions
Making the most of outside prescriptions.
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1.5KMetricsPractice Benchmarks to Optimize Efficiency
Benchmarking to set meaningful goals.
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814Patient EngagementWhat Does It Take to Delight Patients? Tips Plus 1 Way to Really Separate Your Practice from Competitors.
Enhancing patient experience in optometry.
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1.6KFramesFrom Tech to Touch: Changes to Make to Keep Patients from Shopping Online
Creating raving fans in optometry through "Emotional Service."
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2.3KDry Eye And AestheticsElevating Aesthetic and Dry Eye Care with Right Practice Partner
Successfully launching dry eye & aesthetic optometry services.
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2.6KGeneral ManagementWhat the Owner of 14 Vision Franchises Can Teach Small Independents
Strategies for independent ODs to grow your business.
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2.6KGeneral ManagementYear-End Review: Saying Thank You & Noting What to Do Better Next Year
Expressing gratitude & conducting year-end review.
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1.1KPatient EngagementWhat 1 Big-Box Retailer Can Teach Independent ODs About Customer Service
The value of a prudent, yet liberal, return & refund policy.
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2.2KFrom Our Editors
Building a Visionary Practice with Wally’s Burger Express as Inspiration
Offering an unparalleled patient experience. By Laurie Sorrenson, OD, FAAO March 6, 2024 As I was driving home from the hospital after...
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4.0KFrom Our EditorsThe Magic of “That’s Horrible!”
A phrase that’s exactly what angry patients want to hear. By Laurie Sorrenson, OD, FAAO Dec. 13, 2023 Have you read the...
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8.9KGeneral ManagementHow We Took a Rural Practice from $380,000 to $3,200,000 Annually
Building a modest practice into a multi-million dollar practice.
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4.0KFrom Our EditorsTreating Red Eyes: Practice Management 101
By Laurie Sorrenson, OD, FAAO July 12, 2023 You know how in optometry school they teach us to handle viral conjunctivitis with...
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3.6KGeneral Management5 Tips to Deliver 24/7 Emergency Care that Creates Lifetime Patients
Providing 24/7 emergency care that doesn't disrupt your life.
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3.6KPatient EngagementHow I Use Emotional Intelligence to Create a Practice with 90% Patient Retention Rate
The important role played by EQ in retaining patients long-term.
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3.7KPatient Engagement10 Things to Build Both Credibility with Patients & Long-Term Practice Profitability
Building patient relationships that prime your practice for growth.
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5.5KMetricsHow I Created a Practice with 90% Patient Retention Rate
Building bonds that create an abundance of returning patients.
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3.3KFrom Our EditorsHow Patients Perceive Your Practice & How to Change That Perception to What You Want It to Be
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 28, 2022 Your patients may perceive your practice differently than you...
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2.5KPatient Engagement6 Ways We Create Lifelong Patients in Our Practice
Creating lifelong patients who are loyal to your practice.
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3.3KPatient Engagement3 Patient Exam Room Questions We Are Building Our Practice By Answering
Practice-building conversations with patients.
