Enhancing patient engagement & eyewear sales.
A numbers-based look at the future of independent optometry.
HealthX Ventures seed investment in Optical X Inc.
21st century innovations in eyecare.
Optical profitability strategies.
Enhancing patient experience in optometry.
Virtual assistants as optometry staffing solutions.
Creating raving fans in optometry through "Emotional Service."
Expressing gratitude & conducting year-end review.
Pricing technology to provide speedy, accurate price quotes.
Transforming optometry practices: The power of saying yes to bold ideas By Bethany Fishbein, OD Dec. 11, 2024 Imagine if every time...
Improving efficiency in optometry practices.
Learning the value of premium eyewear.
Increasing optical sales through patient engagement.
Improving patient experience & profitability by correcting practice management mistakes.
Halloween office decorations for optometry practices 2024 Oct. 30, 2024 You may think of office decorations as solely for the holiday season....
AI in healthcare: Patient experience and expectations
Customer service token theory and optometry best practices By Bethany Fishbein, OD Sept. 11, 2024 I spoke with a doctor recently who...
The impact of addressing patient concerns.
The value of a prudent, yet liberal, return & refund policy.
By Laurie Sorrenson, OD, FAAO July 12, 2023 You know how in optometry school they teach us to handle viral conjunctivitis with...
How to make the greatest number of patients happy.
The difference service-driven sales makes to patients & practice profitability.
3 ODs share how they are exceeding patients' expectations.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 28, 2022 Your patients may perceive your practice differently than you...
Sponsored Content By Justin Manning, OD, MPH, FAAO This article is part of the six-part series, “Insights to Impact.” Articles in this...
The difference the right attitude in employees makes.