Office remodel powering significant practice growth.
Catching and turning around big marketing mistakes.
Access has been expanded to Avulux lenses.
Game-changing price quote software, Crystal PM integration.
Optimizing virtual employees.
Two transformative vendor partnerships.
Improving patient collections.
Improved resource for private practices.
How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...
Practice technology that powers impressive growth.
Managing costs in unstable economic times.
Increasing eyewear capture rate.
Creating engaged teams that keep your patients engaged too.
Investments that transformed a rural practice.
Optometry risk management By Thanh Mai, OD July 23, 2025 In optometry, applying pot odds means shedding habits that seem “safe” but...
Finding your way along your practice ownership journey By Bethany Fishbein, OD July 16, 2025 Last week my husband and I visited...
Improvements that skyrocketed optical sales.
Discreet communication solutions in optometry.
The impact of emotions in your patient interactions.
Changing patient lives and practice prospects.
Surpassing big independent optometry challenges.
Dramatically increasing frame sales.
What you need to launch a cold-start.
Paving the way for profitable practice growth By Thanh Mai, OD May 21, 2025 In private practice, growth is always on our...
Practice investments that prove to be transformative.
Billing solution that can even keep staffing costs down.
Making the most of outside prescriptions.