The many benefits of a truly modern office By Michael K. Shaheen, OD Oct. 1, 2025 Let’s be honest: it’s 2025 and...
Creating a differentiating patient experience.
AI assistance in wowing patients.
Optimizing virtual employees.
A technology integration that may boost CL profitability.
Improving patient collections.
Increasing eyewear capture rate.
New technology to advance personalized eye care.
Optometry risk management By Thanh Mai, OD July 23, 2025 In optometry, applying pot odds means shedding habits that seem “safe” but...
Insights into what your patients look for online about CLs.
Strategies to tackle common challenges in AR management.
Reorienting marketing to optimize patient referrals.
Changing patient lives and practice prospects.
Insights into young consumers' feelings about health care.
Dramatically increasing frame sales.
Tricks of the trade to reducing your no-show rate. By Laurie Sorrenson, OD, FAAO June 4, 2025 One thing I hear frequently...
Amplifying your myopia management practice.
Giving patients an experience worth returning to.
What a specialty practice requires to successfully take off.
Creating a highly profitable optical.
Practice investments that prove to be transformative.
Billing solution that can even keep staffing costs down.
Making the most of outside prescriptions.
Transformative insights into dry eye disease management.
How effective SDOH documentation can improve care and profitability.
Turning opticians into patient-pleasing, high-producing salespeople.
Finding fresh practice improvement ideas.