All optometry Articles
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610News BriefsObserve-and-Plan Regimen Efficient for Anti-VEGF Treatment in Patients With nAMD, Study Finds
Findings underscore potential of reducing injection frequency without compromising outcomes Oct. 21, 2025 A recent study published in Eye and reported by...
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829FinancesPhantom Stock Agreements for Optometrists: A Strategic Associate Retention Tool
A practical alternative to equity for associate retention and practice succession By Stuart Oberman, Esq. Oct. 22, 2025 As the competition for...
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1.0KMarketingBlock the Sale: Be Proactive Against Online Glasses Competitors
Block the sale by offering ideas that keep patients from making online sales By Maria Sampalis, OD Oct. 15, 2025 Sometimes you...
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969FinancesHow to Reverse Engineer Profitability in a Multi-Doctor Practice
A practical guide for aligning your business structure with the income you want to earn By Adam Cmejla, CFP® Oct. 15, 2025...
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994From Our EditorsCase Presentation Strategies: Sell IPL and RF in Your Dry Eye Practice
Presentation strategies that convert interest to action for dry eye treatment By Thanh Mai, OD Oct. 15, 2025 Dry eye disease is...
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543News BriefsNew Research Shows Differences in Contact Lens Wear by Generation
Motivation for contact lens wear varies across generations, new research finds Oct. 14, 2025 Are your contact lens recommendations specific and customized...
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591News BriefsECP Engage Offers Marketing Services
A suite of marketing services for eye care professionals Oct. 13, 2025 Marketing plays a crucial role in growing an eye care...
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648News BriefsBioTissue® Establishes Medical Advisory Board
Industry leaders to help guide BioTissue’s next era of innovation in ocular surface healing Oct. 3, 2025 BioTissue Holdings Inc. announced the...
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651News BriefsLENZ Therapeutics Announces Commercial Product Availability of VIZZ™ in the U.S.
A once-daily prescription eye drop for presbyopia now available in the U.S. Oct. 3, 2025 LENZ Therapeutics, Inc. announced VIZZ (aceclidine ophthalmic...
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936From Our EditorsWhen “What’s Best For the Business” Isn’t Best For You
Filtering through business advice for what’s most applicable to you By Bethany Fishbein, OD Oct. 8, 2025 Whether you’ve been a practice...
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1.5KPatient EngagementSlashing No-Shows 30%: The Impact of Modern Tech and a Patient-First Culture
The many benefits of a truly modern office By Michael K. Shaheen, OD Oct. 1, 2025 Let’s be honest: it’s 2025 and...
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802Staff ManagementAn Easily Overlooked Way to Boost Practice Efficiency and Patient Trust
The importance of spotlighting the role of your opticians By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Oct. 1, 2025 Most patients who...
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999News BriefsBausch + Lomb Debuts New Antibiotic Drops in Canada
Sept. 29, 2025 This month, Bausch + Lomb Corp. announced the Canadian launch of Soothe® Antibiotic Drops, an over-the-counter treatment for external...
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1.4KFrom Our EditorsBack-to-Back Wins in Eye Care and Finance: Lessons in Business Endurance
What the best companies can teach practice owners By Vittorio Mena, OD, MS As we head into another school year, I’ve been...
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826News BriefsVisionix Launches Next-Generation Auto Lensmeter and Lens Verification System
Visionix debuts new technology.
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765News BriefsBausch + Lomb Launches New GP Lens Portfolio
Options expand for patients in need of gas permeable contact lenses.
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877News BriefsAOA Releases Revised Policy Statement on Telemedicine in Optometry
AOA offers guidance on telemedicine.
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1.2KFrom Our EditorsHow We Hired a Bunch of Invisible Ninjas and Transformed Our Optometry Business
The power of virtual team members By Thanh Mai, OD Sept. 17, 2025 Let’s get real—virtual team members (VAs) aren’t futuristic fantasies....
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925From Our EditorsA Key Financial Defense Strategy Many ODs Overlook
Creating a plan for long-term financial protection.
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376MarketingThe Biggest Marketing Mistake I Made as a New Practice Owner and How You Can Avoid It
Catching and turning around big marketing mistakes.
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973News BriefsABB Labs Adds Avulux Lenses to Portfolio
Access has been expanded to Avulux lenses.
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1.5KStaff ManagementLeveraging Virtual Employees to Buy Back Your Time
Optimizing virtual employees.
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851From Our EditorsKnowing When to Ask for Help is Being a Good Leader
Assembling a team of management consultants and mentors By Laurie Sorrenson, OD, FAAO Sept. 3, 2025 As optometrists—and especially as practice owners—we’re...
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1.5KNews BriefsNew AI Tools for ECPs
New AI resources to aid your patients & practice.
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1.2KGeneral ManagementThe Personalized Vendor Partnerships Helping One Practice Thrive in Three Rural Communities
Two transformative vendor partnerships.
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974FinancesGet Paid on Time: Effective Patient Collection Messages
Improving patient collections.
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913From Our EditorsThinking of Adding More Locations? Don’t Just Grab the Keys.
How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...
