The AOA, buoyed by dedicated Third Party Center committee doctor volunteers, celebrates ongoing wins for optometrists Jan. 16, 2026 Problematic downcoding, large-scale...
Bethany Fishbein, OD Jan. 15, 2026 Process has been on my mind a lot lately. As we grow from two practices to...
Tactical strategies to protect your energy and prevent burnout By Arti Shah, OD, FAAO Jan. 9, 2026 When I became an optometrist,...
Change your mindset: reframe your approach to staff challenges Jan. 8, 2026 By Laurie Sorrenson, OD, FAAO, ABO Almost every optometrist I...
Jan. 5, 2026 A Jobson Optical Research survey for Vision Monday of nearly 150 U.S. optical professionals highlights the growing role of...
By Sima Mozdbar, OD, MPH, FAAO Jan. 3, 2026 I’ll admit it: I was a chartaholic. As a student, I was the...
What you were reading in 2025: the best-read Insights From Our Editors By Maggie Fernandez Dec. 23, 2025 Review of Optometric Business...
Dec. 17, 2025 Eaglet Eye, a global leader in profilometry-driven specialty lens fitting, has announced a new strategic partnership with OVITZ to...
Empower your staff when you delegate with efficient systems By Nick Lillie, OD Dec. 22, 2025 I have worn many different hats...
Holiday shopping season is underway with the WO Gift Guide Women In Optometry (WO) has released its seventh annual gift guide, WO’s...
Comprehensive report analyzing how Gen Z, Millennials and Gen X evaluate eye care professionals, practices and products, plus how to increase patient...
Drive second-pair optical sales with intentional exam room messaging and coordinated handoffs By Josie Ziegler, OD Dec. 1, 2025 When I made...
AOA continues to stress a stable pay structure from the nation’s largest health insurer Nov. 14, 2025 Most doctors of optometry will...
Proven strategies to increase per-patient revenue.
New resources for VSP Premier Edge™ and PECAA MAX practices Nov. 20, 2025 VSP Vision™ recently announced three new provider program enhancements...
Numbers-based look at the future of independent optometry.
Sponsored Content By Mike Rothschild, OD, and Amanda Lee, OD Nov. 17, 2025 We believe the future of eye care depends on...
Sponsored Content Delivering contact lens and OTC products directly to patients’ doors By Osvaldo Diaz, OD* Nov. 15, 2025 When I opened...
Increase optical sales with a strategic plan for a frame sale By Melonie Carlson Nov. 11, 2025 Frame shows don’t have to...
VOIP-EHR integration to streamline calls, scheduling and billing for eye care practices First Insight, maker of MaximEyes EHR and Practice Management software...
Seeing through the patient’s eyes By Ronald P. Snyder, OD, FAAO Nov. 4, 2025 During my 50 years of practice as an...
2026 Golden Opportunity Award now accepting applications Oct. 28, 2025 The American Optometric Association (AOA) Foundation—Optometry Cares® and PERC Alliance have announced...
Define your vision: the first step in developing a CEO mindset By Nick Lillie, OD Nov. 3, 2025 COLD START TO CEO...
Tailored care tips for our older patients By Pamela Miller, OD, FAAO, JD, FNAP Oct. 29, 2025 Several years ago, a senior...
Transformative contact lens ordering technology Sponsored Content By Jessica Crooker, OD Nov. 4, 2025 For years, I struggled to keep patient orders...
The CAO’s new campaign urges regular comprehensive eye exams for children Oct. 28, 2025 The Canadian Association of Optometrists (CAO) has launched...
A record number of new Fellows announced at Academy 2025 Boston The American Academy of Optometry (AAO) recently hosted Academy 2025 Boston,...