All optometry marketing Articles
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193News BriefsECP Engage Special Offer to Improve Patient Attraction and Retention
Until Feb. 28, 2026, eye care providers can receive a $500 credit toward their first digital advertising campaign with ECP Engage Jan....
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2.5KGeneral ManagementUnlocking Profitability: How I Increased Revenue Per Patient to $1,562
Proven strategies to increase per-patient revenue.
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1.6KGeneral ManagementBreaking Through the Ceiling: Going from $1.5M to $2-$5M Practice
The tipping point for achieving your target practice growth.
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1.5KMyopia ManagementMy Ortho-K Practice Doubled Its Patient Numbers in Just One Year: Here’s What Worked
Stoking strong Ortho-K growth.
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776General ManagementIndependent OD Survival: How I Got to $2,500-$3,000 Per Specialized Care Patient
Independent optometry survival strategies.
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936MarketingBlock the Sale: Be Proactive Against Online Glasses Competitors
Block the sale by offering ideas that keep patients from making online sales By Maria Sampalis, OD Oct. 15, 2025 Sometimes you...
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1.4KMarketingFrom Buildout to Launch: My Hands-On New Practice Marketing Plan
Best practices for marketing a new practice.
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619Office DesignThe Office Remodel That Increased Patient Volume & Revenue Per Visit
Office remodel powering significant practice growth.
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1.1KPatient EngagementMaking an Outstanding First Impression on Patients With Help from AI
AI assistance in wowing patients.
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866From Our EditorsThinking of Adding More Locations? Don’t Just Grab the Keys.
How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...
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1.4KFinancesTariff-Proofing Your Practice: Bolstering Profitability in Uncertain Times
Managing costs in unstable economic times.
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762FramesSimple Strategies Behind Our 12% Jump in Optical Revenue
Increasing eyewear capture rate.
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1.1KOffice DesignFrom Blank Shell to Patient Magnet: Building an Office That Drives Success
Creating an office environment primed for growth.
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1.2KFrom Our EditorsWhat an Italian Hotel Taught Me About Five-Star Optometric Service
Creating five-star experience for your patients By Laurie Sorrenson, OD, FAAO August 6, 2025 I recently had the privilege of staying in...
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2.7KDry Eye And AestheticsBuilding a Million-Dollar Dry Eye Niche—Peer Tips for Real Practice Growth
Powerful dry eye investments.
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1.5KFramesAchieving 30-40% Revenue Growth Through Outside Prescriptions
Making the most of outside prescriptions.
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1.2KContact LensesHow We Generated $60,000 in After-Hours CL Sales
Technology that changes the trajectory of your CL sales.
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1.5KDry Eye And AestheticsROI of Growing My Dry Eye Center: A Journey of Success and Patient Care
Dry eye center growth strategies for optometrists.
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1.4KFrom Our EditorsHow to Transform Your Practice’s Profitability
Optometry practice profitability By ROB Editors Jan. 29, 2025 Providing a high level of patient care is the top priority, but sustaining...
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765Software Solutions/EHRThe Technology that Helped Power Our Growth into a Practice with $3 Million+ Gross Annual Revenues
Practice growth & innovation with the right EHR.
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1.4KMyopia ManagementHow I Grew a Specialty Practice From $0 to $78,000 a Month Without Selling Glasses
Building a niche in specialty contact lenses for myopia control.
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1.6KFramesFrom Tech to Touch: Changes to Make to Keep Patients from Shopping Online
Creating raving fans in optometry through "Emotional Service."
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3.9KFinances3 Most Reliable Ways to Increase Your Income as an Optometrist
Financial strategies for optometry practice success.
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2.7KGeneral ManagementYear-End Review: Saying Thank You & Noting What to Do Better Next Year
Expressing gratitude & conducting year-end review.
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891FinancesThe Year-End Practice Checkup – How Much Can (And Should) I Pay Myself?
Optimizing doctor-owner compensation in optometry practices By Mick Kling, OD Dec. 18, 2024 In the first installment of “The Year-End Practice Checkup,”...
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1.9KGeneral ManagementThe Out-of-the-Box Thinking & Data Analysis Propelling 10%+ Per-Patient Revenue Increase
Optometry practice growth strategies.
