All Optometry Innovation Articles
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1.3KFrom Our EditorsHow We Hired a Bunch of Invisible Ninjas and Transformed Our Optometry Business
The power of virtual team members By Thanh Mai, OD Sept. 17, 2025 Let’s get real—virtual team members (VAs) aren’t futuristic fantasies....
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1.6KFinancesTariff-Proofing Your Practice: Bolstering Profitability in Uncertain Times
Managing costs in unstable economic times.
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877Practice TransitionsAEG Vision Opens 500th Practice: Two ODs Share Their Secrets to Practice Growth
Tips for achieving professional and practice goals.
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1.2KFrom Our Editors“What Do You Think?”: The Best Leadership Lesson I Ever Wrote on a Post-it Note
Building leaders by spurring them to answer their own questions By Laurie Sorrenson, OD, FAAO July 9, 2025 After practicing optometry for...
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1.6KCold StartTaking My Cold-Start Optometry Practice to 25% Growth—and the Secrets Behind Profitable Success
Empowering cold-start growth.
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915News BriefsYour Chance to Nominate a Peer You Admire for Theia Awards of Excellence
Nominate someone for Theia Awards of Excellence.
