All optometrists Articles
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251News BriefsBarti Expands AI Suite With Two New Products
April 2, 2026 Barti, the first AI-powered operating system built exclusively for independent eye care, was selected to participate in Vision Expo’s...
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545OpinionsPoll: The Impact of the Student Debt Load
How is your student debt load impacting your career and life? March 4, 2026 Review of Optometric Business and Women In Optometry...
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277News BriefsPECAA’s Practice Advantage Podcast Featuring Dr. Jenn DenHartog
Listen to the latest episode of PECAA’s Practice Advantage Podcast with Dr. DenHartog Jan. 29, 2026 PECAA is pleased to present the...
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673News BriefsODs See Pay Raise in 2026 Medicare Physician Fee Schedule
AOA continues to stress a stable pay structure from the nation’s largest health insurer Nov. 14, 2025 Most doctors of optometry will...
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739Contact LensesThe System Reshaping Product Ordering at My Practice
Sponsored Content Delivering contact lens and OTC products directly to patients’ doors By Osvaldo Diaz, OD* Nov. 15, 2025 When I opened...
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931Professional DevelopmentCEO Mindset Part 1: Define Your Vision
Define your vision: the first step in developing a CEO mindset By Nick Lillie, OD Nov. 3, 2025 COLD START TO CEO...
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1.1KMarketingBlock the Sale: Be Proactive Against Online Glasses Competitors
Block the sale by offering ideas that keep patients from making online sales By Maria Sampalis, OD Oct. 15, 2025 Sometimes you...
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822News BriefsCyber Liability Insurance Now Available From AOAExcel
New cyber liability insurance opportunity.
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4.0KCoding and BillingProper Coding for Foreign Body Removal: A Comprehensive Guide
Understanding the -25 modifier.
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2.1KFinancesThe 10x ROI of Investing in Yourself—and the Advisors Who Understand Optometry Best
How to choose and manage a financial advisor By Vittorio Mena, OD, MS June 25, 2025 In my last column, I stressed...
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1.8KNews BriefsAOA Touts “Unprecedented Scope of Practice Expansion”
Scope of practice expansion at state level.
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1.8KProfessional DevelopmentFighting Yet Another Not-a-Doctor Bill
Fighting legislation damaging to ODs.
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1.5KGeneral ManagementDetails on the Advertising You’re Up Against & Why Eyewear Sales Won’t Save You
Alternative to focusing on traditional eyewear sales.
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1.5KNews BriefsNew 1-Week Replacement CL Designed for 16 Hours of Comfort & Precise Vision
New contact lens to improve patients' wearing experience.
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2.2KContact LensesInside Innovation: 2 Days Inside Major CL Manufacturer’s Process
Positive impact of innovative contact lens manufacturing processes.
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989News BriefsHow to Help Practices Affected by Hurricanes Helene & Milton
Hurricane recovery update and details on how to help.
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1.3KNews Briefs
New ECP Income Study Released: Find Out How Your Income Compares to Other ECPs
Optometry salary insights: 2024 ECP Income Study
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3.3KFrom Our EditorsThe Biggest (& most often overlooked) Reason Patients Follow Your Recommendations…or Don’t
The impact of addressing patient concerns.
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1.5KMyopia ManagementThe Groundbreaking Collaboration Between ODs & OMDs that Could Transform Myopia Management
OD & OMD collaboration for myopia management.
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3.1KDry Eye And Aesthetics3 No-Cost Ways to Convert Your Dry Eye Experience into a Thriving Myopia Management Practice
Providing a high-value, high-return service with mounting demand.
