Three patient-first, team-driven strategies that drove real results By Brian Eveland, OD April 15, 2026 Capture rate is a common metric in...
April 6, 2026 Women In Optometry has released its latest industry analysis, Closing the Gaps in Eye Care: The Optometric Workforce Report...
By Cecelia Koetting, OD, FAAO, Dipl. ABO March 25, 2026 I call my planned breaks an “intermission” because for me they are...
By Julianna Dolinski, OD Feb. 2, 2026 I’ve always been fascinated by my mother’s eyes. Little girls often want to be just...
By Sima Mozdbar, OD, MPH, FAAO Jan. 3, 2026 I’ll admit it: I was a chartaholic. As a student, I was the...
Drive second-pair optical sales with intentional exam room messaging and coordinated handoffs By Josie Ziegler, OD Dec. 1, 2025 When I made...
Numbers-based look at the future of independent optometry.
Increase optical sales with a strategic plan for a frame sale By Melonie Carlson Nov. 11, 2025 Frame shows don’t have to...
Seeing through the patient’s eyes By Ronald P. Snyder, OD, FAAO Nov. 4, 2025 During my 50 years of practice as an...
2026 Golden Opportunity Award now accepting applications Oct. 28, 2025 The American Optometric Association (AOA) Foundation—Optometry Cares® and PERC Alliance have announced...
Tailored care tips for our older patients By Pamela Miller, OD, FAAO, JD, FNAP Oct. 29, 2025 Several years ago, a senior...
A practical alternative to equity for associate retention and practice succession By Stuart Oberman, Esq. Oct. 22, 2025 As the competition for...
A practical guide for aligning your business structure with the income you want to earn By Adam Cmejla, CFP® Oct. 15, 2025...
Presentation strategies that convert interest to action for dry eye treatment By Thanh Mai, OD Oct. 15, 2025 Dry eye disease is...
Motivation for contact lens wear varies across generations, new research finds Oct. 14, 2025 Are your contact lens recommendations specific and customized...
A once-daily prescription eye drop for presbyopia now available in the U.S. Oct. 3, 2025 LENZ Therapeutics, Inc. announced VIZZ (aceclidine ophthalmic...
Filtering through business advice for what’s most applicable to you By Bethany Fishbein, OD Oct. 8, 2025 Whether you’ve been a practice...
The importance of spotlighting the role of your opticians By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Oct. 1, 2025 Most patients who...
Sept. 29, 2025 This month, Bausch + Lomb Corp. announced the Canadian launch of Soothe® Antibiotic Drops, an over-the-counter treatment for external...
AOA offers guidance on telemedicine.
Access has been expanded to Avulux lenses.
Tips for avoiding sexual harassment in your practice.
New back-to-school tools for ECPs and patients.
Improving patient collections.
Insights into consumer spending in eye care.
Spectacle lens that addresses migraines in adults AND kids.
Programs that equip ECPs with the tools and resources for success.