All Optometric practice Articles

Unlocking Profitability: How I Increased Revenue Per Patient to $1,562

Proven strategies to increase per-patient revenue.

Lori Blackmer, Owner, Picayune Eye Clinic in Picayune, MS.

5.1K

What Eye Care Demand & Optical Industry Numbers Say About Your Future as an Independent OD

Numbers-based look at the future of independent optometry.

Photo of outside of Dr. Brittney Schauer's office. She shares details on the office remodel powering higher patient volume and revenue per patient.

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Office Design

The Office Remodel That Increased Patient Volume & Revenue Per Visit

Office remodel powering significant practice growth.

Picture representing marketing a new practice including the biggest marketing mistakes new practices make and what to do instead.

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Marketing

The Biggest Marketing Mistake I Made as a New Practice Owner and How You Can Avoid It

Catching and turning around big marketing mistakes.

Dr. Thanh Mai with his practice team celebrating the 10-year anniversary of the first location of his practice. The photo illustrate article on how to efficiently add more locations to your optometry practice.

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Thinking of Adding More Locations? Don’t Just Grab the Keys.

How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...

Photo showing Gender bias and sexual harassment

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News Briefs

Have You Experienced Gender Bias/Sexual Harassment in Optometry?

Share your experience with gender bias and sexual harassment.

Dr. Vittorio Mena in exam room. Dr. Mena explains how to choose and manage a financial advisor.

1.8K

The 10x ROI of Investing in Yourself—and the Advisors Who Understand Optometry Best

How to choose and manage a financial advisor By Vittorio Mena, OD, MS June 25, 2025 In my last column, I stressed...

1.5K

News Briefs

New AOA Demand for Vision Benefit Manager to Cease “Anti-Doctor Policies”

The power of a major vision benefit manager is challenged.

Photo courtesy of Dr. Brian Sirgany (center), who is pictured here with Head Optician and Optical Manager Victoria Wentworth (left of him as you look at photo) and Dr. Kristy Dean, an associate in the practice. The practice team is finding Avulux lenses to be a great hit with migraine sufferers, who tell them the lenses make a huge positive impact on their lives.

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Lenses

The Innovative Lenses Changing the Lives of Our Patients with Migraines

Changing patient lives and practice prospects.

Dr. Josie Ziegler shares how NaturalVue Enhanced Mulifocal 1 Day Contact Lens helps a broad spectrum of patients including those who are astigmatic.

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Contact Lenses

The Daily Multifocal Lenses that Increased Patient Retention by 30%

A new approach for astigmatic patients.

Dr. Dayan Monsalve-Ward and Dr. David Petersen at the myopia awareness event in January 2025. Dr. Dayan Monsalve-Ward and Dr. David Petersen at the myopia awareness event in January 2025. Dr. Dayan Monsalve-Ward and Dr. David Petersen at the myopia awareness event in January 2025.

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Myopia Management

The Collaborations in Myopia Management that Led to a 40% Boost in Patient Referrals

Amplifying your myopia management practice.

Photo illustrating success growing revenue

1.2K

Building Your Practice Backward with Help From the Most Important Number in Your Business

Growing revenue by analyzing a key business number.

1.1K

Myopia Management

Embracing Myopia Management with Right Practice Partner: A Journey Beyond Conventional Optometry

Providing life-changing myopia management.

Image depicting signing of a bill such as not a doctor legislation could be related to malpractice claims

1.5K

What to do to Avoid Malpractice Claims

Protecting yourself from malpractice claims.

Dr. Thanh Mai talks to peers about AI-related ways to facilitate growth.

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Growth Isn’t About Doing More — It’s About Solving the Right Problems

Paving the way for profitable practice growth By Thanh Mai, OD May 21, 2025 In private practice, growth is always on our...

1.5K

Instruments

3 Practice Investments = $107,500 Annually

Practice investments that prove to be transformative.

2.1K

Dry Eye And Aesthetics

IPL Data Big Reveal: Achieving 20x Increase in Dry Eye Treatment Conversion Rate

Transformative insights into dry eye disease management.

2.1K

Coding and Billing

Integrating Social Determinants of Health (SDOH) into Your Practice

How effective SDOH documentation can improve care and profitability.

Bruce, Dr. Sorrenson's neurovisual technician

1.3K

“Mirrors are scary, to be fair.”

Facing the Mirror: self-reflection in optometric practice By Laurie Sorrenson, OD, FAAO May 7, 2025 In the day-to-day challenges of running an...

2.3K

Powerful Ideas from Outside Optometry: 16.7% Increase in Revenue Per Exam

Finding fresh practice improvement ideas.

1.1K

Contact Lenses

Fitting Astigmatic Patients: The Innovative Lenses Boosting Our Practice Growth

A lens that could be exactly what your asigmatic patients need.

2.2K

Leadership: Success Leaves Clues

Leadership By Thanh Mai, OD April 16, 2025 Do you need a coach to enhance your abilities as practice leader? Even Tiger...

Photo credit: Dr. Ann Hoscheit. Dr. Hoscheit at work in her office. She shares a few key cost cuts that made a significant impact.

3.5K

Adding Thousands to Net Profit with 1-2% Cost Cuts

Cost cuts that transform profitability.

1.7K

The Best ROI for Optometrists?

The key relationships that create your greatest ROI.

1.9K

Small Steps, Big Opportunity: How AI is Already Making a Positive Impact for Me

Artificial intelligence in optometry By Thanh Mai, OD March 19, 2025 An exciting new opportunity is here, though too few ODs are...

1.7K