All optical Articles
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9.2KStaff ManagementHow to Ensure Your Opticians Keep the Focus on the Patient
Tips for building the optical team you need.
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6.4KWebinarsDispensing No-Glare Lenses: Increasing Penetration & Profitability
View a new webinar produced by Essilor detailing the no-glare market, dispensing best practices and how to overcome price objections.
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Sunwear
How to Promote Plano Sunwear to Capture Sales Year-Round
How to sell sunwear all year--even in January.
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3.5KThe Optometric MinuteHow to Maximize Managed Vision Care Plans for Frame Sales
Maintaining profitability in a managed-care environment.
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2.7KMerchandising3 Optical Inventory Selection Mistakes & How to Fix Them
Pitfalls to avoid--and correct--in frame inventory management.
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5.2KInsights From Our EditorsTop Psychological Drivers to Spur Shopping in Your Optical
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
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6.8KFramesMastering the Mix: Finding the Perfect Frame Mix for Your Practice
Secrets to getting the most profitable inventory mix.
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9.6KFrames3 Growth Strategies for Your Optical
How three ROB contributors made optical sales soar.
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8.8KFramesWhy You Need Both Big Brands & Independents on Your Frame Board
Finding the most profitable inventory mix.
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4.6KDispensary ViewpointWhat Amazon Can Teach ODs About Retailing
Oct. 4, 2017 Ed King, a retail expert and co-founder of High Street, a Retail Experience Collective, urges ECPs to study how...
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Frames
Optical Promotions: 3 Top Revenue Generators
Try these winning optical events to both help patients & increase revenues.
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Frames
Key Steps to Increase Second-Pair Sales
A strategy to boost second-pair sales.
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4.7KInsights From Our EditorsPatient Education: Offer Sun Protection for the Solar Eclipse
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD ROB Professional Editors August 9, 2017 A total solar eclipse isn’t a...
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6.3KOphthalmic LensesCreate a Premium Practice By Selling Premium Lenses
Sponsored Content By Anita Mizrachi, Licensed Optician August 9, 2017 Offering patients a premium experience is important to our practice, so we...
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7.8KOphthalmic LensesBlue Light-Protecting Lenses: Serve Patients, Increase Sales
Sponsored Content By Thomas F. Steiner Director of Market Research Review of Optometric Business August 2, 2017 In “Upgrade Your Eyewear Product...
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Frames
Top Ways to Increase Optical Sales
Key sales-friendly features of a profitable optical.
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6.6KDispensary ViewpointTake Minutes, Not Days, with Electronic Inventory Management
July 26, 2017 The use of radio-frequency identification (RFID), in which digitized tags are created for each frame, allows you to manage your...
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Frames
Fewer Frames + Consignment Model = > Optical Profits
A system for increasing eyewear revenues.
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7.2KPractice Management4 Improvement Areas to Increase Eyewear Capture Rate
Make it more likely that patients purchase from you.
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Insights From Our Editors
Opportunity Report: Which Spectacle Lenses Are Rxed Most?
Ensure your patients have the most advanced spectacle lenses.
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6.5KInsights From Our EditorsHow to Help Your Patients Avoid Buyer’s Remorse
Key steps to ensure patients are proud of their purchase.
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Frames
6 Patient-Friendly Upgrades that Boost Optical Sales
Make it more likely that patients buy from you.
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9.7KOphthalmic Lenses4 Ways to Promote Your Optical Online & Deliver In-Person
Tips for creating both a profitable online and offline optical.
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6.1KSunwearKey Ways to Educate Patients About the Need for Sunwear
The things your patients should know about the sun & why to wear sunglasses.
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News Briefs Archive
New PD Measurement System
April 12, 2017 Automeyes Optical Solutions, an emerging technology platform, is launching a beta service for PDq, a new tool designed to...
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News Briefs Archive
Transitions Optical Releases Updated Product Guide
April 12, 2017 Transitions Optical has released the 2017 Transitions Lenses Product Availability Guide, which outlines the availability of Transitions Optical’s photochromic...
