Market Opportunity: Prevail Over Online Competitors
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 19, 2016Some of your patients are more likely to purchase eyewear online...
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Insights From Our Editors
Market Opportunity: Motivate People to Buy Mulitple Pairs of Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 21, 2016Your patients have a few key reasons they purchase multiple pairs...
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Insights From Our Editors
Market Opportunity: Stress the Benefits of New Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 31, 2016Consumers may be more open to purchasing eyewear when needed, but...
2.4K
Insights From Our Editors
Market Opportunity: Add More Children Patients to Your Practice
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 17, 2016Only a small percentage of your patients are children, findings from...
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Insights From Our Editors
Market Opportunity: Grow Your Children’s Eyeglass Frame Average Sale Per-Patient
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 29, 2016You have the opportunity to grow your average children’s eyeglass frame...
2.4K
Insights From Our Editors
Market Opportunity: Offer a Variety of Sports Lens Tints
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 22, 2016You have the opportunity to offer patients a greater array of...
2.7K
Insights From Our Editors
Market Opportunity: Optimize Spectacle Lens Sales
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 8, 2016The spectacle lenses and lens treatments sector of practices are showing...
2.3K
Insights From Our Editors
Market Opportunity: Compete More Effectively with Online Retailers
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 1, 2016More of your patients than you might have guessed are satisfied...
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Insights From Our Editors
Market Opportunity: Invest in Optical Inventory that Best Serves Your Patients
How to invest in the best inventory for your patients.
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Insights From Our Editors
Market Opportunity: Stock Optical Inventory that Suits Your Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 18, 2016Children are most likely to get new eyewear when their prescription...
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Insights From Our Editors
Market Opportunity: Use POP Materials to Boost Sales of Children’s Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 13, 2016Point-of-sale materials are a great help when selling children’s eyewear, findings...
2.7K
Insights From Our Editors
Market Opportunity: Sell More Plano Sunwear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 6, 2016Independent opticals have stiff competition from sunglass specialty stores, among others,...
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Insights From Our Editors
Market Opportunity: Promote Durability & Style in Your Optical
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 23, 2016Emphasizing the durability and style of your optical products could pay...
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Insights From Our Editors
Market Opportunity: Have the Conversation About Outdoor Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 16, 2016If you haven’t already stepped up conversation with patients about the...
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Insights From Our Editors
Market Opportunity: Be as Consumer-Friendly as Online Eyewear Retailers
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 9, 2016You have a diversity of online competitors, results of The Vision...
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Insights From Our Editors
MU Opportunity: Meaningful Use Hardship Exception
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 17, 2016Meaningful Use (MU) is not going away. If you want to...
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Insights From Our Editors
Market Opportunity: Offer Durability & Good Warranty Policy to Sell Children’s Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 3, 2016The durability of eyewear, and offering a good warranty policy, could...
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Insights From Our Editors
Market Opportunity: Provide Products to Ease Digital Eye Strain
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 20, 2016You have an opportunity to serve patients experiencing digital eye strain,...
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Insights From Our Editors
Upgrade Your Optical: Add a Digital Measuring Device
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 13, 2016You might want to finally invest in a digital measuring device...
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Insights From Our Editors
Market Opportunity: Sell More Blue Light-Blocking Lens Treatments
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 23, 2015If you aren't educating your patients about blue light, and prescribing...
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Insights From Our Editors
Market Opportunity: Key in to Specific Activities to Sell More Sports Sunwear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 9, 2015You have an opportunity to educate patients about the benefits of...
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Insights From Our Editors
Market Opportunity Analysis: Use Colors to Appeal to Teen Eyewear Shoppers
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 2, 2015Colors and an adult look are the two most important factors...
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Insights From Our Editors
Market Analysis: Where are the Growth Segments of the U.S. Vision Market?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 18, 2015The Vision Council’s latest VisionWatch report reflects a 6.3 percent gain...
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Insights From Our Editors
Patients’ View of Eyewear: Style Accessory or Medical Necessity?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 7, 2015Your optical may need to do a better job presenting eyewear...
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Insights From Our Editors
Serving Hispanic Patients: Is Greater Outreach & Education Necessary?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 30, 2015Your Hispanic patients may need more education about what they can...