All optical marketing Articles
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66Practice ManagementWhat the Owner of 14 Vision Franchises Can Teach Small Independents
Strategies for independent ODs to grow your business By Steve Girisgen, OD Dec. 11, 2024 As the co-owner of 14 Pearle Vision...
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225Insights From Our EditorsWho Should Get the “Freebies” in an Optometry Practice?
Optometry vendor incentives and fair practices By Laurie Sorrenson, OD, FAAO Dec. 4, 2024 In the world of optometric practices, it’s not...
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1.3KFramesChange the Patient Conversation from ‘Cost’ to ‘Savings’
Increasing optical sales through patient engagement.
