All optical marketing Articles
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181Office EnvironmentThe Redesign Projected to Boost Optical Revenue 15%
Redesign stoking optical revenue growth By John A. Manard, OD Oct. 1, 2025 Last summer, I realized our office was due for...
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600Frames9 Actions to Take to Turn Plano Sunwear Into a Reliable Revenue Stream
Exactly what to do to sell more plano sunwear.
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919Practice ManagementSpecific Ways to Leverage Vendor Reps to Increase Profitability
Turning vendor reps into your practice's best friends.
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891FramesThe Strategy That Boosted Our Same-Day Eyewear Capture Rate 18%
Catapulting eyewear capture rate.
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1.4KFramesProfitably Executing a 400% Increase in Frame Selection
Creating a highly profitable optical.
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1.4KFramesInspire Patients to Say “YES” to the Specs Without It Feeling Salesy
Turning opticians into patient-pleasing, high-producing salespeople.
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1.4KFramesHow We Maintain 70% Capture Rate
Strategies for enhancing your eyewear capture rate.
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2.0KFrames8 Actions to Take to Keep Patients from Walking with their Prescription
Optometry patient retention and sales strategies.
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2.7KFrames7 Ways to Increase Sales in Your Optical
Optical profitability strategies.
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2.3KPractice ManagementWhat the Owner of 14 Vision Franchises Can Teach Small Independents
Strategies for independent ODs to grow your business.
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1.1KInsights From Our EditorsWho Should Get the “Freebies” in an Optometry Practice?
Optometry vendor incentives and fair practices By Laurie Sorrenson, OD, FAAO Dec. 4, 2024 In the world of optometric practices, it’s not...
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2.6KFramesChange the Patient Conversation from ‘Cost’ to ‘Savings’
Increasing optical sales through patient engagement.
