Drive second-pair optical sales with intentional exam room messaging and coordinated handoffs By Josie Ziegler, OD Dec. 1, 2025 When I made...
The importance of spotlighting the role of your opticians By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Oct. 1, 2025 Most patients who...
Increasing eyewear capture rate.
Sponsored Content By Matt Esperon, OD, and Vlad Cordero, licensed optician Our eyes are under more strain than ever, thanks to heavy...
Changes that significantly shifted capture rate--for the better.
A way to pay ODs that inspires improved performance.
Tips for building the optical team you need.