How Much Do Consumers Spend on Over-the-Counter Reading Glasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have the opportunity to sell more progressive eyeglasses, findings from The Vision...
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News Briefs Archive
Vision West Develops Rewards Program with Shamir
Vision West has announced a partnership with progressive lens company Shamir Insight to offer an exclusive rewards program to its members.
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News Briefs Archive
Alden Names ABB OPTICAL GROUP its Exclusive US Distributor
Alden Optical announced that it has named ABB OPTICAL GROUP as the company’s exclusive distributor partner effective September 1, 2014.
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News Briefs Archive
Transitions Optical Partners with ESS for New Adaptive Crossbow Eyeshield
Transitions Optical and ESS announced the introduction of a new ballistic Crossbow eyeshield, using a Transitions adaptive sun lens.
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News Briefs Archive
Vision Source Clinicians Can Now Prescribe Additional Essilor Lenses
Optometric alliance Vision Source announced that it has bolstered its relationship with Essilor of America to offer additional cost saving benefits for...
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News Briefs Archive
Transitions Optical Launches Sweepstakes with Walt Disney World Resort
As part of its Official Sponsor of Sightseeing campaign and sponsorship agreement with Walt Disney World Resort, Transitions Optical is launching a...
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News Briefs Archive
ZEISS Digital Lens Targets Enhanced Mobile Device Use
ZEISS has launched a new product to address the vision needs of the Millennial generation--ZEISS Digital Lens--and a consumer marketing approach designed...
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News Briefs Archive
Essilor Awarded Good Housekeeping Seal for Second Year
For the second year in a row, Essilor of America, the nation’s leading manufacturer of optical lenses, has earned the Good Housekeeping...
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Ophthalmic Lenses
Increasing Eyewear Capture Rate: A Team Effort
By Chad Waggoner, ODand Kimberly Manthe, ABOIncreasing capture rate of prescribed eyewear is a team effort—where doctor, optician, technician and receptionist all...
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Ophthalmic Lenses
Premium PALs: Personalization Sets You Apart
By Victoria L. Dzurinko, OD, FAAOand Jason Moore, ODTake presbyopic patients to a higher level of visual performance with personalized lenses. The...
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News Briefs Archive
MBKU Dedicates Essilor Student Center
A dedication ceremony for the Essilor Student Center at Marshall B. Ketchum University (MBKU) was held on the university's Fullerton campus. The...
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Insights From Our Editors
How Many Consumers “Very Likely” to Buy Rx Eyeglasses in Next Six Months?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSales in your optical will be ever challenging this summer, according to results...
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The Optometric Minute
Building a Visual Performance Center
Katie Spear, OD, MPH, has built a specialty in visual performance, which incorporates low vision, sports vision and vision rehabilitation. The practice...
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Insights From Our Editors
Are You Capturing Growth in Personalized Lenses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe growth of customized or personalized lenses appears to be steady, according to...
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Frames
Warranty Policy: Show Patients You Stand Behind Quality Optical Goods
By Rachael Click, ODOffering a warranty shows that you confidently stand behind quality optical goods. Done right, a warranty can be a...
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News Briefs Archive
Essilor Launches Varilux National Consumer Campaign
Essilor of America is introducing consumers to the benefits of progressive lenses and the innovative technology behind Varilux progressive lenses through the...
Discuss Sports and Discover Needs, Increase Revenues
By Dale Buettner, ODDiscussing sports participation with patients identifies special visual needs, and that leads to sales of exciting new products in...
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News Briefs Archive
ZEISS Introduces PureCoat PLUS AR
ZEISS unveiled its new PureCoat PLUS anti-reflective treatments at Vision Expo East. PureCoat PLUS builds on the company’s original PureCoat AR with...
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Medical Model
Blue Light: Have the Conversation with Your Patients
By Cheryl G. Murphy, ODBlue light, common in everything from light bulbs to electronic devices, can damage our eyes. Learn how to...
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News Briefs Archive
Essilor Digital Single-Vision Lenses: Extended Material Options Available
Essilor of America announced it is offering extended material options available for Essilor 360°, Essilor FIT, Essilor Azio, and Essilor Eyecode Digital...
By Chad Waggoner, ODand Kimberly Manthe, ABOThe Transitions Online Marketing (TOM) tool can help you create customized marketing materials online that reinforce...
Transitions Optical, Inc. is adding to its popular bilingual eye care guide series with a new tool to help English-speaking eyecare professionals...
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Managed Care
Promotional Opportunity: New Insurance Provider Program
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOManaged care promotional programs offer visibility and cost savings for participants. Here is one practice’s...
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Ophthalmic Lenses
Blue Light Risk: Educate Patients on Protecting their Eye Health
By Mary E. Boname, OD, FAAOBlue light emitted from electronic devices is a potential hazard to your patients' eye health. Educate and...
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News Briefs Archive
New Affiliate Partnership: Think About Your Eyes & International Vision Expo & Conference
Think About Your Eyes, a national public awareness initiative focused on educating the public about the importance of eye health and comprehensive...
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Insights From Our Editors
Which Comes First: Lens or Frame Selection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of your patients prioritize frame selection first, but a large...