All ophthalmic lenses Articles

  • 1.7K
    Insights From Our Editors

    How Much Do Consumers Spend on Over-the-Counter Reading Glasses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have the opportunity to sell more progressive eyeglasses, findings from The Vision...

  • 3.0K
    News Briefs Archive

    Vision West Develops Rewards Program with Shamir

    Vision West  has announced a partnership with progressive lens company Shamir Insight to offer an exclusive rewards program to its members. 

  • 1.8K
    News Briefs Archive

    Alden Names ABB OPTICAL GROUP its Exclusive US Distributor

    Alden Optical announced that it has named ABB OPTICAL GROUP as the company’s exclusive distributor partner effective September 1, 2014.

  • 2.6K
    News Briefs Archive

    Transitions Optical Partners with ESS for New Adaptive Crossbow Eyeshield

    Transitions Optical and ESS announced the introduction of a new ballistic Crossbow eyeshield, using a Transitions adaptive sun lens.

  • 1.8K
    News Briefs Archive

    Vision Source Clinicians Can Now Prescribe Additional Essilor Lenses

    Optometric alliance Vision Source announced that it has bolstered its relationship with Essilor of America to offer additional cost saving benefits for...

  • 2.1K
    News Briefs Archive

    Transitions Optical Launches Sweepstakes with Walt Disney World Resort

    As part of its Official Sponsor of Sightseeing campaign and sponsorship agreement with Walt Disney World Resort, Transitions Optical is launching a...

  • 4.2K
    News Briefs Archive

    ZEISS Digital Lens Targets Enhanced Mobile Device Use

    ZEISS has launched a new product to address the vision needs of the Millennial generation--ZEISS Digital Lens--and a consumer marketing approach designed...

  • 1.8K
    News Briefs Archive

    Essilor Awarded Good Housekeeping Seal for Second Year

    For the second year in a row, Essilor of America, the nation’s leading manufacturer of optical lenses, has earned the Good Housekeeping...

  • 4.6K
    Ophthalmic Lenses

    Increasing Eyewear Capture Rate: A Team Effort

    By Chad Waggoner, ODand Kimberly Manthe, ABOIncreasing capture rate of prescribed eyewear is a team effort—where doctor, optician, technician and receptionist all...

  • 2.4K
    Ophthalmic Lenses

    Premium PALs: Personalization Sets You Apart

    By Victoria L. Dzurinko, OD, FAAOand Jason Moore, ODTake presbyopic patients to a higher level of visual performance with personalized lenses. The...

  • 6.9K
    News Briefs Archive

    MBKU Dedicates Essilor Student Center

    A dedication ceremony for the Essilor Student Center at Marshall B. Ketchum University (MBKU) was held on the university's Fullerton campus.  The...

  • 2.2K
    Insights From Our Editors

    How Many Consumers “Very Likely” to Buy Rx Eyeglasses in Next Six Months?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSales in your optical will be ever challenging this summer, according to results...

  • 17.6K
    The Optometric Minute

    Building a Visual Performance Center

    Katie Spear, OD, MPH, has built a specialty in visual performance, which incorporates low vision, sports vision and vision rehabilitation. The practice...

  • 2.6K
    Insights From Our Editors

    Are You Capturing Growth in Personalized Lenses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe growth of customized or personalized lenses appears to be steady, according to...

  • 3.3K
    Frames

    Warranty Policy: Show Patients You Stand Behind Quality Optical Goods

    By Rachael Click, ODOffering a warranty shows that you confidently stand behind quality optical goods. Done right, a warranty can be a...

  • 2.2K
    News Briefs Archive

    Essilor Launches Varilux National Consumer Campaign

    Essilor of America is introducing consumers to the benefits of progressive lenses and the innovative technology behind Varilux progressive lenses through the...

  • Frames

    Seven Compelling Reasons to Purchase New Eyewear

    By Brian Chou, OD, FAAOPatients routinely tell opticians they don't need new glasses because their prescription hasn't changed. Here are seven reasons...

  • 2.7K
    Ophthalmic Lenses

    Discuss Sports and Discover Needs, Increase Revenues

    By Dale Buettner, ODDiscussing sports participation with patients identifies special visual needs, and that leads to sales of exciting new products in...

  • 3.9K
    News Briefs Archive

    ZEISS Introduces PureCoat PLUS AR

    ZEISS unveiled its new PureCoat PLUS anti-reflective treatments at Vision Expo East. PureCoat PLUS builds on the company’s original PureCoat AR with...

  • 2.1K
    Medical Model

    Blue Light: Have the Conversation with Your Patients

    By Cheryl G. Murphy, ODBlue light, common in everything from light bulbs to electronic devices, can damage our eyes. Learn how to...

  • 7.1K
    News Briefs Archive

    Essilor Digital Single-Vision Lenses: Extended Material Options Available

    Essilor of America announced it is offering extended material options available for Essilor 360°, Essilor FIT, Essilor Azio, and Essilor Eyecode Digital...

  • 2.9K
    Ophthalmic Lenses

    Custom Marketing Tool: Transitions Online Marketing (TOM) Tool

    By Chad Waggoner, ODand Kimberly Manthe, ABOThe Transitions Online Marketing (TOM) tool can help you create customized marketing materials online that reinforce...

  • 2.0K
    News Briefs Archive

    Transitions Optical Introduces Mandarin Bilingual Diagnosis Guide

    Transitions Optical, Inc. is adding to its popular bilingual eye care guide series with a new tool to help English-speaking eyecare professionals...

  • 3.0K
    Managed Care

    Promotional Opportunity: New Insurance Provider Program

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOManaged care promotional programs offer visibility and cost savings for participants. Here is one practice’s...

  • 2.8K
    Ophthalmic Lenses

    Blue Light Risk: Educate Patients on Protecting their Eye Health

    By Mary E. Boname, OD, FAAOBlue light emitted from electronic devices is a potential hazard to your patients' eye health. Educate and...

  • 1.7K
    News Briefs Archive

    New Affiliate Partnership: Think About Your Eyes & International Vision Expo & Conference

    Think About Your Eyes, a national public awareness initiative focused on educating the public about the importance of eye health and comprehensive...

  • 3.6K
    Insights From Our Editors

    Which Comes First: Lens or Frame Selection?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of your patients prioritize frame selection first, but a large...

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