All ophthalmic lenses Articles

  • 5.0K
    Ophthalmic Lenses

    Adaptive Lenses: Tips to Increase Capture Rate

    Top ways to capture adaptive lens sales.

  • 2.4K
    Insights From Our Editors

    Progressives: Patients Are Primed for Your Message

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 8, 2015Patients already have progressives on their mind when they come in...

  • 2.7K
    News Briefs Archive

    Essilor Announces New ECP University Curriculum

    April 1, 2015: ECP University (ECPU), an educational solution to develop best practices and deliver growth through in-person, online and distance learning...

  • 3.2K
    Ophthalmic Lenses

    Visual Acuity: Should 20/10 Be the New Standard?

    Exceed your patients' visual expectations.

  • 2.5K
    News Briefs Archive

    Essilor Launches “Change Your View” Sweepstakes

    March 4, 2015: Essilor of America is giving eyecare professionals a chance to win prizes, including an Alaskan sightseeing adventure and monthly...

  • 2.3K
    News Briefs Archive

    Nine of 10 Say Visual Disturbances Impact Work

    February 25, 2015: Nine out of 10 employees say that the quality of their work has been negatively impacted by problems with...

  • 2.1K
    News Briefs Archive

    HOYA Vision Care Launches Online Development Training and CE

    February 18, 2015: Hoya Vision Care announced the launch of Empower U, a 24-7 online training and continuing education program designed specifically...

  • 1.9K
    News Briefs Archive

    Transitions Optical’s New Consumer Campaign: See Life Through a New Lens

    February 4, 2015: Transitions Optical announced it is about to roll out "See life through a new lens," a new consumer PR and...

  • 2.6K
    Insights From Our Editors

    How, Where and When Do Patients Use their Digital Devices?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 28, 2015You may be surprised at all the activities in your patients’...

  • 2.7K
    News Briefs Archive

    Essilor Expands Consumer Rebate Program

    January 21, 2015: Essilor will expand The Power of 3 program by adding a rebate incentive on Rx sunwear. The Power of...

  • 1.9K
    News Briefs Archive

    HOYA Provides Grant to UC Berkeley School of Optometry

    Posted 1-7-15: Hoya Vision Care presented a $25,000 grant to go toward the renovation of the physical plant and educational equipment at...

  • 2.8K
    The Optometric Minute

    Prescribe Spectacle Lenses When Medically Necessary

    Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., cites situations when prescribing a specific ophthalmic lens or lens...

  • 2.5K
    Insights From Our Editors

    How Many Hours a Day Do Your Patients Use Digital Devices?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDProtection against eye strain is a significant need in the US, findings from...

  • News Briefs Archive

    Best Read Articles of 2014

    ROB presented articles on topics such as frame board management, finances, utilizing practice metrics, along with special reports on managed care and...

  • 1.9K
    News Briefs Archive

    Finalists for the 2014 Transitions Awards Program Announced

    Transitions Optical has named the finalists for its annual Transitions Awards program, which recognizes optical labs, optical retailers and independent eyecare professionals...

  • 2.0K
    News Briefs Archive

    The Vision Council Launches Lifetime Fitness Partnership, Phase 2

    The Vision Council has launched Phase 2 of its partnership with Lifetime Fitness, running from November 1, 2014 through January 31, 2015.

  • 2.3K
    Insights From Our Editors

    What Materials Sell Best in Children’s Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFrames and lenses offering superior durability seem to be on the increase in...

  • 6.5K
    News Briefs Archive

    New: Shamir Duo in Rudy Project’s ImpactX

    Rudy Project and Shamir, have introduced Shamir Duo, a patent-pending Freeform bifocal design, in Rudy Project’s proprietary ImpactX material.

  • 3.2K
    Insights From Our Editors

    How Likely Are Patients to Buy a Complete New Pair of Rx Eyeglasses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDComplete new eyewear may be a hard sell, findings from The Vision Council’s...

  • 2.8K
    The Optometric Minute

    Prescribe to the Patient’s Passions

    Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs to ask about a patient’s passions in lifestyle...

  • 6.5K
    Ophthalmic Lenses

    Personalized Lenses: Practice-Differentiator

    By Kathleen M. Andersen, ODPersonalized lenses are a high-tech, high-performance tool to delight your patients.   

  • 2.7K
    News Briefs Archive

    New Zeiss App Helps ECPs Identify Digital Eye Strain

    Zeiss has developed a free downloadable app to help ECPs identify patients with symptoms of digital eye strain, and support sales of...

  • 2.4K
    Insights From Our Editors

    Where Do Patients Purchase Action Sport Sunwear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPatients are still not turning to their local independent ECP for action sport...

  • Ophthalmic Lenses

    Talk Performance in Presenting AR

    By Robert L. Bass, OD, FAAOImplement a strategy with staff to sell more glasses with anti-reflective treatment. Patients will benefit and optical...

  • 2.2K
    News Briefs Archive

    New Essilor Mobile App: Educate Consumers and Encourage Eye Exams

    Essilor of America announced that it is launching a mobile application, AskAboutEyes, that addresses what the company sees as a rising demand...

  • 2.3K
    News Briefs Archive

    Essilor Expands National Advertising Campaign for Varilux

    Essilor of America is educating consumers on the benefits of Varilux progressive lenses through the expansion of a national advertising campaign and...

  • 3.3K
    Ophthalmic Lenses

    Optical Sales Booster: Talk Benefits, Not Features

    By Thuy-Lan Nguyen, ODWhen shopping, consumers value the benefits of products over their features. Show patients how the eyewear you offer can...

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