All ophthalmic lenses Articles

  • 1.9K
    Insights From Our Editors

    Market Opportunity: Offer Durability & Good Warranty Policy to Sell Children’s Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 3, 2016The durability of eyewear, and offering a good warranty policy, could...

  • 2.3K
    News Briefs Archive

    Kopin Debuts Solos, Smart Eyewear for Cyclists

    Jan. 20, 2016: Kopin Corp. has introduced  Solos, an ultra-lightweight smart eyewear aerodynamically designed for optimal performance, comfort and style while cycling.

  • 2.9K
    Insights From Our Editors

    Market Opportunity: Provide Products to Ease Digital Eye Strain

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 20, 2016You have an opportunity to serve patients experiencing digital eye strain,...

  • 5.6K
    News Briefs Archive

    New (Almost) Clear Blue Light-Protecting Lens

    Jan. 20, 2016: Luzerne Optical Laboratories is releasing TheraBlue, a new lens technology for protection from HEV (High Energy Visible) blue light.

  • 4.2K
    Insights From Our Editors

    Upgrade Your Optical: Add a Digital Measuring Device

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 13, 2016You might want to finally invest in a digital measuring device...

  • 2.7K
    News Briefs Archive

    Essilor of America and Varilux Launch Student Grant Award Program

    Jan. 6, 2016: Essilor of America and Varilux are are launching the Varilux Student Grant Award program for 2015 and 2016.  

  • 2.3K
    Frames

    ROB Power Packs 2015: Optical

    By ROB EditorsDec. 23, 2015Spur sales by identifying and maxing out new and leading streams of optical revenue.   

  • 1.9K
    News Briefs Archive

    New Driving Eyewear from Zeiss

    Dec. 16, 2015: Zeiss has released a line of lenses called DriveSafe that are designed to help drivers see better in poor...

  • 3.2K
    News Briefs Archive

    Alden Optical Introduces Patient Resources for Tinted Custom Lenses

    Sept. 30, 2015: Alden Optical announced today the deployment of new patient resources to address the growing demand for prosthetic and cosmetic...

  • 1.9K
    News Briefs Archive

    New Study: Greater Eye Health Education for Hispanics Needed

    Sept. 23, 2015: Nearly eight out of 10 Hispanic Americans are experiencing vision problems that can negatively impact their health and everyday...

  • 2.1K
    News Briefs Archive

    Essilor Expands Consumer Advertising for Varilux Lenses

    Sept. 23, 2015: Essilor of America is extending consumer advertising efforts for Varilux lenses to print publications.  

  • 1.8K
    Insights From Our Editors

    What Are Your Greatest Challenges in Selling Children’s Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 9, 2015Effectively presenting to parents why children should wear sunglasses is a...

  • 2.2K
    News Briefs Archive

    ZEISS Creates 24/7 Dispensing Training Platform

    Sept. 2, 2015: ZEISS Vision Care has created the ZEISS Academy Vision Care, a new online campus designed to help ECPs develop...

  • 6.7K
    News Briefs Archive

    Essilor Introduces Eyezen Glasses for Millennials

    Sept. 2, 2015: Essilor has Eyezen glasses, designed to serve as a digital eye fatigue solution for the Millennial generation – people...

  • 7.3K
    Insights From Our Editors

    Advise Patients About Digital Devices: The Basics

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 2, 2015Patients may not realize the damage and strain to their eyes,...

  • 1.9K
    Insights From Our Editors

    How Much Are Custom Progressive Lens Sales Growing?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 26, 2015Custom progressive spectacle lenses are a growing sales sector in many...

  • Ophthalmic Lenses

    Webinar Highlights, Part II: “Insights to Foresights”

    By Howard Purcell, OD, FAAO, Dipl., SVP of Customer Development, Essilor of America, Inc.Sept. 9, 2015In Part 2 of the webinar series, Dr....

  • 1.9K
    News Briefs Archive

    AOA Celebrates Paraoptometric Recognition Week in September

    August 19, 2015: The American Optometric Association will celebrate its 13th annual Paraoptometric Recognition Week September 13-19, 2015, which will honor paraoptometrics...

  • 1.8K
    News Briefs Archive

    Transitions Launches New Sports Club Events, Partnerships & Social Media Exposure

    July 29, 2015: Transitions adaptive sunwear, a line of automatically adjusting sunglass lenses and shields from Transitions Optical, is partnering with athletic...

  • 2.1K
    Insights From Our Editors

    What Kind of AR Treatment is Increasing in Sales?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 8, 2015Anti-reflective lens treatments that guard against blue light from computers, smartphones...

  • 12.0K
    News Briefs Archive

    ZEISS Launches New DuraVision AR Options

    June 24, 2015: ZEISS has launched the first three AR treatments in its DuraVision line: DuraVision Platinum, DuraVision BlueProtect, and DuraVision Silver.  

  • 2.3K
    News Briefs Archive

    Transitions Now Available for EnduroX Sunglasses

    June 10, 2015: Transitions Optical and Dragon have announced an expanded product portfolio, launching EnduroX trail sunglasses with Transitions adaptive sun lens...

  • 4.4K
    The Optometric Minute

    Be the Blue Light Expert for Your Patients

    June 3, 2015: Tommy Lim, OD, believes that ODs should establish themselves as experts on blue light for their patients.

  • 1.8K
    News Briefs Archive

    New Study: Nearly Half of Americans Want to Avoid Reading Glasses

    May  27, 2015: One-in-four adults say reading glasses, also known as "readers," can make someone look ten years older, according to a...

  • 1.9K
    Insights From Our Editors

    How Interested Are Patients in Sun & Glare Protection?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 27, 2015Many of your patients are primed for a conversation on protecting...

  • 2.2K
    The Optometric Minute

    Simplify Lens Options, Increase Premium Lens Sales

    May 13, 2015: Good-better-best is the conventional way to present ophthalmic lens options. But see how one practice eliminated better—and found that...

  • 3.9K
    Frames

    Make Protective Sports Eyewear a Practice Differentiator

    By Yoongie Min, ODMay 20, 2015Set your practice apart by offering premium protective sports eyewear—and talking to patients and families about it.   

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