By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD March 2, 2022 Sustaining a profitable independent practice is an...
Details on how much Hubble will pay for FTC violations.
How your patients online habits are changing.
Improvements that can make your practice much more competitive.
Exciting opportunities that await in the post-pandemic world.
Key lessons to be learned from Zenni's success during COVID.
A new way to capture online contact lens sales.
Feb. 26, 2020 Optometry is facing challenges from competitors like online retailers, optical chains and a new consumer mindset. People want their...
Educating patients about the value you provide.
Big new acquisition for 1-800 Contacts.
Ideas for competing with online retail.
How one OD is winning against online retail.
How to beat stiff competition & win contact lens sales.