Working with reps to cut costs, increase sales & add a new product.
How a customer-service focus helped launch LensCrafters.
Insights into where the PE market in eyecare is headed.
Simple ways to make a big, positive impact on optical sales.
The importance of being there exactly when patients need you.
Easy ways to get huge results in optical sales.
The "why" behind Warby Parker's brick-and-mortar expansion.
Why you may be neglecting a big practice growth opportunity.
How to get talking about your practice again and spurring visits.
Health insurance decisions for you and your employees.
The lessons to be learned from your colleagues' practices.