All Jessica Licausi Articles
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895General ManagementThe Power of Early New Year Planning: Growing Our Patient Visits by 14% and Profits by 9%
Planning for the new year in early fall By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD Sept. 17,...
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1.0KGeneral ManagementHow We Make Back-to-School Our Most Profitable and Impactful Season
Maximizing back-to-school season.
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1.1KGeneral ManagementOur Solutions to 3 Major Independent Practice Challenges
Surpassing big independent optometry challenges.
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1.9KGeneral ManagementBiggest ’24 ROI Win: Opening Satellite Office to See 20 Additional Patients Per Week
Winning ROI of opening a satellite office.
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1.3KStaff ManagementKeeping Employee Morale Up When a Valued Co-Worker Leaves
Keeping employee departures positive for remaining team members.
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1.0KMarketingThe Marketing that Delivered the Best ROI to Us
Honing your optometry practice marketing strategy.
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1.2KPatient EngagementMastering the Art of Delivering Bad News to Patients
Bad news delivery strategies for optometrists.
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2.0KGeneral ManagementIs It Time for a Second Office? Here’s What We’re Learning By Trialing a Second Location.
Making one of the hardest decisions for a practice owner.
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2.6KStaff Management
3 Ways We Serve as Role Models for Our Employees to Create the Practice We Want
Modeling professional behavior for staff.
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3.2KGeneral Management2 Patient Scheduling Challenges & Solutions = $1,000 Additional Income Per Day
Solutions to common patient scheduling challenges.
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2.3KStaff ManagementHow Cross-Training Employees Enables Us to Generate at Least $1,000 More Daily
Cross-training employees to improve care & maximize profitability.
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2.8KFrom Our Editors3 ODs on Building Referral Relationships Worth Up to $1 Million Annually
By ROB Editors Feb. 22, 2023 Referral relationships with other healthcare providers help you direct patients to the care they need while...
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3.4KOpinions4 Ways We Vastly Improved Our Work-Life Balance Without Negatively Impacting Profitability
Specific actions that enable meaningful work-life balance.
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3.1KGeneral ManagementHow We Reduced Our No-Show Rate from 5% to 3% & Doubled Our Recall Rate
Making a change that can turnaround no-show & recall rates.
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2.0KPatient EngagementThe Actions We Took to Ensure Consistency in Our Patients’ Care & Experience
Creating a consistently better experience for patients.
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3.8KProfessional Development2 Books that Showed Us How to Create Office Systems, Become Practice Leaders & Pay Ourselves
Business books that helped two ODs greatly improve their practice's operations.
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3.2KGeneral Management
3 Strategies We Use to Overcome Independent Optometry’s 3 Toughest Challenges
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD March 2, 2022 Sustaining a profitable independent practice is an...
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2.6KCo-ManagementThe Referral Relationships Bringing Us Up to 75% of Patients in Our Niche Practice
Referral relationships that springboard a practice.
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3.4KStaff ManagementThe Employee Performance Reviews Making Us More Profitable
Performance reviews that help power practice profitability.
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3.3KPatient Engagement3 Patient Exam Room Questions We Are Building Our Practice By Answering
Practice-building conversations with patients.
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2.6KMarketingThe Medium Extending Our Reach & Messaging to Patients
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD July 28, 2021 Staying connected to your patients is never...
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4.4KGeneral ManagementImprovements With Huge Results: 60% Fewer Insurance Receivables & 40 More Patients Weekly
Improvements that transform care & revenues.
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5.4KOffice DesignThe Low-Cost Office Transformation Helping Us See 40+ More Patients Per Week
The huge difference a simple renovation can make.
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4.9KGeneral Management3 Transformative Technologies We Plan to Add to Our Practice
Cutting-edge technologies to better serve patients & build revenues.
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6.8KStaff ManagementTraining Staff in a Small Office: How to Make a Little Go a Long Way
Tips to help you train with limited resources.
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3.4KVision TherapyThe $150,000+ Annual Difference Adding 1 New Full-Time Employee Made
Adding 1 New Full-Time Employee By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD Feb. 5, 2020 One new...
