All insights from our editors Articles
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93From Our EditorsN of 1: Why One Complaint Shouldn’t Change the Protocol
A protocol change in response to a single complaint may not be the best course of action By Bethany Fishbein, OD June...
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282From Our EditorsThe $1,000+ Clinical Hour: It’s Not Magic
Try these practical steps to move from the $600s to $1,000+ per doctor clinical hour By Laurie Sorrenson, OD, FAAO May 29,...
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986From Our EditorsAre ODs Financially Ahead? State Salary Findings for 2026
A snapshot of how optometry salaries compare to the standards of middle-class incomes by state By Vittorio Mena, OD, MS May 26,...
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1.3KFrom Our EditorsFrom Busy to Valuable: Create a Scorecard That Raises Practice Worth
Increase your enterprise value with this business scorecard through boosting profitability, retention and practice worth By Thanh Mai, OD, FSLS May 14,...
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723From Our EditorsWhat Your Team (and Your AI) Needs To Know
Why clarity beats guesswork for people and AI By Bethany Fishbein, OD May 7, 2026 I recently attended the Running Remote conference...
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701From Our EditorsA Lesson from My Dad That Changed How I Speak to Patients
Is how you speak to patients interfering with their understanding? By Laurie Sorrenson, OD, FAAO April 30, 2026 I learned many lessons from...
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1.2KFrom Our EditorsAre We Hearing Or Are We Seeing? Optometry Podcast Roundup
Looking for your next listen? Check out this optometry podcast roundup to hear from your peers By Vittorio Mena, OD, MS April...
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430From Our EditorsThe Hidden Cost of Perfection Culture
Why trust—not perfection—drives practice excellence By Bethany Fishbein, OD April 9, 2026 We all want things to be perfect in our practices....
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560From Our EditorsHow Many Signatures Are Enough?
Too many signatures? Rethinking the forms we ask patients to sign By Laurie Sorrenson, OD, FAAO April 3, 2026 If you walk...
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896From Our EditorsGraduated but Unlicensed: The Potential Financial Impact on ODs
A data-driven look at how NBEO pass rates, tuition and retake fees affect earnings By Vittorio Mena, OD, MS March 20, 2026...
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797From Our EditorsPre-appointing Strategies: Simple Steps to Boost Patient Returns
After you know when pre-appointing makes sense, what are the strategies to do it well? By Laurie Sorrenson, OD, FAAO Feb. 26,...
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1.1KFrom Our EditorsMake Your Own Schedule: Find Part- or Full-Time Optometry Gigs
These resources help you make your own schedule, building with a focus on part-time as well as full-time work By Vittorio Mena...
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969From Our EditorsConduct Your First Full Day Retreat With Your Leadership Team
How optometric practice owners can turn strategy into execution By Thanh Mai, OD Feb. 18, 2026 By the time most optometric practices...
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713From Our EditorsWhen Love and Leadership Intersect
Lessons learned from working with a spouse By Bethany Fishbein, OD Feb. 6, 2026 Valentine’s Day feels like a natural time to...
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631From Our EditorsPre-appointing: Should You or Shouldn’t You?
Can pre-appointing benefit your practice? A breakdown of when it makes sense and when it doesn’t By Laurie Sorrenson, OD, FAAO Jan....
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1.1KFrom Our EditorsNew Year, New Money Mindset: Start Saving $28 Today for 10K In 2026
Save 10K this year with a new money mindset, and that’s just the beginning By Vittorio Mena, OD, MS Jan. 22, 2026...
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896From Our EditorsCreating an Accountability Chart for Optometric Practice
Use an accountability chart to empower your team with defined roles and responsibilities Jan. 15, 2026 By Thanh Mai, OD Imagine this:...
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1.1KFrom Our EditorsFrom People to Process
Bethany Fishbein, OD Jan. 15, 2026 Process has been on my mind a lot lately. As we grow from two practices to...
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823From Our EditorsReframe and Rise: New Year, New Take on Staff Challenges
Change your mindset: reframe your approach to staff challenges Jan. 8, 2026 By Laurie Sorrenson, OD, FAAO, ABO Almost every optometrist I...
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767From Our EditorsBest Read In 2025: Insights From Our Editors
What you were reading in 2025: the best-read Insights From Our Editors By Maggie Fernandez Dec. 23, 2025 Review of Optometric Business...
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603From Our EditorsFinancial Defense Strategy Part 3: Prepare With Extra Coverage
By Vittorio Mena, OD, MS Dec. 22, 2025 Over the past few months, I’ve discussed how to develop your financial defense strategy...
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699From Our EditorsStart a Local Mastermind Group That Actually Lasts
By Thanh Mai, OD Dec. 17, 2025 Let’s be honest: at some point in your career, you’re not struggling because you don’t...
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702From Our EditorsGive Up Perfection: Delegate To Get Your Time Back
Consider a new approach and delegate to get your time back By Bethany Fishbein, OD Dec. 10, 2025 A colleague recently recommended...
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594From Our EditorsDon’t Trust Your Gut—Especially About Happiness at Work
Finding friends at work could be the key to happiness By Laurie Sorrenson, OD, FAAO, ABO Dec. 2, 2025 I recently read...
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979From Our EditorsInside The Numbers: Important Practice Metrics To Monitor For Growth
Consider these practice metrics to monitor as you look at 2025 performance and make goals for 2026 By Maggie Fernandez Nov. 26,...
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1.1KFrom Our EditorsBusiness Books to Make Every Day Black Friday: 2025 Edition
Start your 2026 reading list with these business books for your practice By Vittorio Mena, OD, MS As a sports vision optometrist,...
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986From Our EditorsYou’re Overexplaining Myopia Management
Simplify myopia management conversations for better understanding By Thanh Mai, OD Most optometrists talk too much. Not because they don’t care—they care...
