All independent optometry Articles
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103Staff ManagementCreating a Legally Compliant Employee Manual for Your Optometry Practice
Handbook essentials aligned with EEOC, NLRB and ADA By Stuart Oberman, Esq. Jan. 9, 2026 An employee manual is one of the...
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561From Our EditorsInside The Numbers: Important Practice Metrics To Monitor For Growth
Consider these practice metrics to monitor as you look at 2025 performance and make goals for 2026 By Maggie Fernandez Nov. 26,...
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4.8KFinancesWhat Eyecare Demand & Optical Industry Numbers Say About Your Future as an Independent OD
Numbers-based look at the future of independent optometry.
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384News BriefsApplications Open for 2026 Golden Opportunity Award for Emerging Optometrists
2026 Golden Opportunity Award now accepting applications Oct. 28, 2025 The American Optometric Association (AOA) Foundation—Optometry Cares® and PERC Alliance have announced...
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486Professional DevelopmentCEO Mindset Part 1: Define Your Vision
Define your vision: the first step in developing a CEO mindset By Nick Lillie, OD Nov. 3, 2025 COLD START TO CEO...
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651General ManagementIndependent OD Survival: How I Got to $2,500-$3,000 Per Specialized Care Patient
Independent optometry survival strategies.
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658FinancesPhantom Stock Agreements for Optometrists: A Strategic Associate Retention Tool
A practical alternative to equity for associate retention and practice succession By Stuart Oberman, Esq. Oct. 22, 2025 As the competition for...
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2.3KInstrumentsThe In-Office Laser Procedures That Generated $60,000 in Reimbursement in Our First Year
Adding optometric laser procedures to your practice.
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1.4KNews BriefsEHR/PM System Announces Integration with CL Ordering and E-Commerce Platform
A technology integration that may boost CL profitability.
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1.0KStaff ManagementMy Practice Survives Without Me Every Summer. That’s the Point.
Creating a practice you can step away from.
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1.1KNews BriefsNew ECP Income Study Results: How Does Your Income Compare to Other ODs?
New ECP income report available.
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583Cold StartChoosing the Right Name for My Practice: What I Learned
Strategizing the perfect practice name.
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1.9KManaged CareTaking Per-Patient Revenue from $264 to $567+: Impact of Ending Dependence on Managed Care
Impact of ending reliance on managed care.
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1.3KCold StartTaking My Cold-Start Optometry Practice to 25% Growth—and the Secrets Behind Profitable Success
Empowering cold-start growth.
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1.4KGeneral ManagementKey Analytics to Look at to Forecast the Future of Independent Optometry
A numbers-based look at the future of independent optometry.
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1.3KGeneral ManagementDetails on the Advertising You’re Up Against & Why Eyewear Sales Won’t Save You
Alternative to focusing on traditional eyewear sales.
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1.5KGeneral Management3 Mistakes We Corrected to Create a Practice with $634 Per-Patient Revenue
Improving patient experience & profitability by correcting practice management mistakes.
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1.5KFinancesOutdated Practice Appraisals and My Passion for Independent Optometry
Optometry practice appraisal and cash flow optimization.
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1.2KMetricsMetrics We Used to Grow Our Optometry Practice 10X
Optometry practice growth metrics
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903News BriefsNew “Business Builder” Program to Take Place During VEW 2024
Day of educational sessions to help you build your practice.
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1.3KNews BriefsSummit for Independent-Minded ODs in September Offers Nature Activities & Tour of “Shining” Hotel
Meeting in Rocky Mountains with outdoor adventure & learning.
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1.0KProfessional DevelopmentWhat I Learned About the OD Students Who May Be My Future Associates
A glimpse into the future of the profession.
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2.7KManaged CareHow We Increased Cash Payments By 20%
Profitably dropping a major vision plan.
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4.6KGeneral ManagementIndependent Optometry’s Branding Problem & What You Can Do About It
Differentiating in a sea of glasses & contact lens providers.
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2.2KFrom Our EditorsWineries? Optometry? What Do They Have in Common?
What the success of another industry can teach optometry. By Laurie Sorrenson, OD, FAAO Nov. 15, 2023 A couple weekends ago, I...
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2.7KFrom Our EditorsWhat ROB’s New Professional Editor Wants You to Know About Herself & ODs’ Biggest Challenges
By Laurie Sorrenson, OD, FAAO March 22, 2023 The idea that I am following in the footsteps of Mark Wright, OD, FCOVD,...
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3.8KFinancesThe New Benchmark Reports that One OD Will Use to Help Track & Lower Her COGS
Benchmark reports to gauge where you are & how far you can go.
