All healthcare marketing Articles
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1.7KMyopia ManagementMy Ortho-K Practice Doubled Its Patient Numbers in Just One Year: Here’s What Worked
Stoking strong Ortho-K growth.
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1.0KGeneral ManagementThe Power of Early New Year Planning: Growing Our Patient Visits by 14% and Profits by 9%
Planning for the new year in early fall By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD Sept. 17,...
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442MarketingThe Biggest Marketing Mistake I Made as a New Practice Owner and How You Can Avoid It
Catching and turning around big marketing mistakes.
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1.3KGeneral ManagementThe Personalized Vendor Partnerships Helping One Practice Thrive in Three Rural Communities
Two transformative vendor partnerships.
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1.1KFinancesGet Paid on Time: Effective Patient Collection Messages
Improving patient collections.
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1.4KCold StartChoosing the Right Name for My Practice: What I Learned
Strategizing the perfect practice name.
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1.2KMarketingImplementing a “Dream 100” Marketing Strategy in Your Practice
Reorienting marketing to optimize patient referrals.
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1.4KPatient EngagementThe Role of Emotions in Optometric Practice: Understanding Patient Decisions
The impact of emotions in your patient interactions.
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1.2KGeneral ManagementOur Solutions to 3 Major Independent Practice Challenges
Surpassing big independent optometry challenges.
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1.5KFramesCreating a Trunk Show that Generates $30K-$50K in Gross Sales in Just One Day
Dramatically increasing frame sales.
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1.7KFramesAchieving 30-40% Revenue Growth Through Outside Prescriptions
Making the most of outside prescriptions.
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1.7KCold Start
Designing Revenue & Expense Models for Your Cold-Start or Purchased Practice
Analyzing what it takes to build a profitable new practice.
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1.1KProfessional DevelopmentGetting onto a Clinical Trial Generating as Much as $18K with as Few as 10 Patients
Making clinical trials work for you & your practice.
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1.3KDry Eye And Aesthetics2 Dry Eye Investments Generating $125K+ Yearly
Making big dry eye investments pay off big-time.
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1.9KGeneral ManagementThe Best ROI for Optometrists?
The key relationships that create your greatest ROI.
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1.4KMarketing“Our Most Important Marketing Resource”
An essential marketing resource.
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2.8KGeneral ManagementWhat the Owner of 14 Vision Franchises Can Teach Small Independents
Strategies for independent ODs to grow your business.
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1.3KProfessional Development10 Business Books to Make Every Day Black Friday in Your Practice
Books with tips for year-round profitability and happiness.
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3.0KStaff ManagementChange the Patient Conversation from ‘Cost’ to ‘Savings’
Increasing optical sales through patient engagement.
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1.4KNews BriefsNew Industry Partnership Offering Digital Marketing & Practice Growth Resources
Partnership for digital solutions and growth of optometry practices Oct. 30, 2024 Business solutions and advisory firm for independent eyecare practices, Akrinos,...
