All Gen Z Articles
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74FramesDecode Gen Z to Win More Patients in the Optical
Two simple changes to engage and capture the next generation of patients By Kayla Ashlee Sept. 24, 2026 “They are the online...
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167News BriefsLonger Wear, Higher Spending and Plano Sunglasses: Q2 Consumer Trends
August 27, 2026 The Vision Council today released its Consumer inSights Q2 2026 report, drawing on responses from more than 12,000 U.S....
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407MarketingElevate Your Practice Visibility With Creative Cross-Promotion
A guide to local market synergy By Pamela Miller, OD, FAAO, JD, FNAP March 31, 2026 We often forget our practices are...
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740News BriefsNew CLI Report on Generational Differences in Eye Care
Comprehensive report analyzing how Gen Z, Millennials and Gen X evaluate eye care professionals, practices and products, plus how to increase patient...
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811News BriefsNew Research Shows Differences in Contact Lens Wear by Generation
Motivation for contact lens wear varies across generations, new research finds Oct. 14, 2025 Are your contact lens recommendations specific and customized...
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1.3KNews BriefsAlcon Launches Back-to-School Campaign
New back-to-school tools for ECPs and patients.
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2.0KNews BriefsNew Findings: Generation Z Employees’ Greatest Work-Related Eye Health Challenges
Digital eye strain due to long work hours & excessive screen time.
