from our editors Archives - Review of Optometric Business

The Long Game in Vision Plan Decisions

This opinion piece is a response to The Divide series conversation on vision plans By Bethany Fishbein, OD August 21, 2026 The...

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From Our Editors

8 Plausible Growth Strategies for Optometrists

By Thanh Mai, OD August 13, 2026 This is that rare article that you’ll probably want to reread multiple times over the...

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From Our Editors

Bringing the World Together, One Light at a Time

Consider how light therapy, known as beneficial to athletes, can impact the patients in our chair By Vittorio Mena, OD, MS July...

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From Our Editors

What 25 Years of Owning a Practice Taught Me About Growth

By Bethany Fishbein, OD July 16, 2026 Quick summary: The biggest lessons from 25 years of practice ownership center on thinking bigger,...

A young girl participates in a vision therapy session with an optometrist who presents a red and green striped tracking card.

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From Our Editors

The Unglamorous Mechanics of Vision Therapy Success

The 7-step operational sequence most ODs skip when launching a vision therapy practice By Thanh Mai, OD, FSLS July 10, 2026 Quick...

Percentage of expenses by category based on practice size chart 1080x720

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From Our Editors

What the Numbers Really Tell Us About Optometric Practice Performance

By Laurie Sorrenson, OD, FAAO, and Mick Kling, OD July 2, 2026 I love numbers and metrics—especially when I know that the...

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From Our Editors

The Case for Hiring a Non-OD Practice Manager

Dr. Mai argues that you don’t need an OD to run your office—you need a leader, and that can be a non-OD...

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From Our Editors

N of 1: Why One Complaint Shouldn’t Change the Protocol

A protocol change in response to a single complaint may not be the best course of action By Bethany Fishbein, OD June...

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From Our Editors

The $1,000+ Clinical Hour: It’s Not Magic

Try these practical steps to move from the $600s to $1,000+ per doctor clinical hour By Laurie Sorrenson, OD, FAAO May 29,...

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From Our Editors

Are ODs Financially Ahead? State Salary Findings for 2026

A snapshot of how optometry salaries compare to the standards of middle-class incomes by state By Vittorio Mena, OD, MS May 26,...

checklist scorecard practice worth laptop

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From Our Editors

From Busy to Valuable: Create a Scorecard That Raises Practice Worth

Increase your enterprise value with this business scorecard through boosting profitability, retention and practice worth By Thanh Mai, OD, FSLS May 14,...

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From Our Editors

What Your Team (and Your AI) Needs To Know

Why clarity beats guesswork for people and AI By Bethany Fishbein, OD May 7, 2026 I recently attended the Running Remote conference...

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From Our Editors

A Lesson from My Dad That Changed How I Speak to Patients

Is how you speak to patients interfering with their understanding? By Laurie Sorrenson, OD, FAAO April 30, 2026 I learned many lessons from...

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From Our Editors

Are We Hearing Or Are We Seeing? Optometry Podcast Roundup

Looking for your next listen? Check out this optometry podcast roundup to hear from your peers By Vittorio Mena, OD, MS April...

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From Our Editors

Beyond the Phones: Train Remote Assistants for Scribing, Marketing, HR

Once your remote team has mastered patient communications, a structured approach to expanding their role can transform your practice’s capacity—without overwhelming your...