All from our editors Articles
-
28From Our EditorsThe Hidden Cost of Perfection Culture
Why trust—not perfection—drives practice excellence By Bethany Fishbein, OD April 9, 2026 We all want things to be perfect in our practices....
-
74From Our EditorsHow Many Signatures Are Enough?
Too many signatures? Rethinking the forms we ask patients to sign By Laurie Sorrenson, OD, FAAO April 3, 2026 If you walk...
-
481From Our EditorsGraduated but Unlicensed: The Potential Financial Impact on ODs
A data-driven look at how NBEO pass rates, tuition and retake fees affect earnings By Vittorio Mena, OD, MS March 20, 2026...
-
1.7KFrom Our EditorsAdopt AI in Your Small Optometry Practice, No Tech Hire Necessary
Don’t miss these opportunities to use AI to optimize your optometry practice By Thanh Mai, OD March 11, 2026 A few years...
-
852From Our EditorsHow AI Is Changing What Patients Expect From Doctors
By Bethany Fishbein, OD March 5, 2026 I was in bed ready to fall asleep a few weeks ago when the mattress...
-
619From Our EditorsPre-appointing Strategies: Simple Steps to Boost Patient Returns
After you know when pre-appointing makes sense, what are the strategies to do it well? By Laurie Sorrenson, OD, FAAO Feb. 26,...
-
851From Our EditorsMake Your Own Schedule: Find Part- or Full-Time Optometry Gigs
These resources help you make your own schedule, building with a focus on part-time as well as full-time work By Vittorio Mena...
-
488From Our EditorsPre-appointing: Should You or Shouldn’t You?
Can pre-appointing benefit your practice? A breakdown of when it makes sense and when it doesn’t By Laurie Sorrenson, OD, FAAO Jan....
-
776From Our EditorsCreating an Accountability Chart for Optometric Practice
Use an accountability chart to empower your team with defined roles and responsibilities Jan. 15, 2026 By Thanh Mai, OD Imagine this:...
-
912From Our EditorsFrom People to Process
Bethany Fishbein, OD Jan. 15, 2026 Process has been on my mind a lot lately. As we grow from two practices to...
-
726From Our EditorsReframe and Rise: New Year, New Take on Staff Challenges
Change your mindset: reframe your approach to staff challenges Jan. 8, 2026 By Laurie Sorrenson, OD, FAAO, ABO Almost every optometrist I...
-
648From Our EditorsBest Read In 2025: Insights From Our Editors
What you were reading in 2025: the best-read Insights From Our Editors By Maggie Fernandez Dec. 23, 2025 Review of Optometric Business...
-
513From Our EditorsFinancial Defense Strategy Part 3: Prepare With Extra Coverage
By Vittorio Mena, OD, MS Dec. 22, 2025 Over the past few months, I’ve discussed how to develop your financial defense strategy...
-
618From Our EditorsStart a Local Mastermind Group That Actually Lasts
By Thanh Mai, OD Dec. 17, 2025 Let’s be honest: at some point in your career, you’re not struggling because you don’t...
-
637From Our EditorsGive Up Perfection: Delegate To Get Your Time Back
Consider a new approach and delegate to get your time back By Bethany Fishbein, OD Dec. 10, 2025 A colleague recently recommended...
-
1.0KFrom Our EditorsThe Quiet Grief of Childhood Glasses: Understanding Parents’ Feelings
Sensitively interacting with parents of first-time glasses wearers By Laurie Sorrenson, OD, FAAO Oct. 1, 2025 After talking to my colleague and...
-
1.4KFrom Our EditorsBack-to-Back Wins in Eye Care and Finance: Lessons in Business Endurance
What the best companies can teach practice owners By Vittorio Mena, OD, MS As we head into another school year, I’ve been...
-
1.2KFrom Our EditorsHow We Hired a Bunch of Invisible Ninjas and Transformed Our Optometry Business
The power of virtual team members By Thanh Mai, OD Sept. 17, 2025 Let’s get real—virtual team members (VAs) aren’t futuristic fantasies....
-
1.2KFrom Our EditorsHow “Post-Mortems” Can Strengthen Your Practice Leadership
The power of practice post-mortems By Bethany Fishbein, OD Sept. 10, 2025 We deal with issues in our practices every day that...
-
1.6KPatient EngagementTwo Word Changes that Transformed Our Patient Compliance & Increased Product Sales 30%+
The huge impact of a small change in words.
