The importance of spotlighting the role of your opticians By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Oct. 1, 2025 Most patients who...
Increasing eyewear capture rate.
Dramatically increasing frame sales.
Creating a highly profitable optical.
Turning opticians into patient-pleasing, high-producing salespeople.
Enhancing patient engagement & eyewear sales.
New insights into how ODs invest in frames.
Optical profitability strategies.