August 28, 2019 Your ability to optimize office space can make the difference between efficiently offering all of the services you seek...
August 21, 2019 Pediatric patients have special needs that a practice must accommodate and build growth around. Nathan Bonilla-Warford, OD, of Tampa,...
The wonders a powerful buyer can do in promoting your practice.
Sponsored Content By Susan Resnick, OD August 21, 2019 Your contact-lens patients come with an array of needs. One of those growing...
Sponsored Content August 14, 2019 Eighty percent of my patients who wear contact lenses are in daily disposables lenses, and that is...
The array of choices open to today's ODs.
August 7, 2019 As Vision Source approaches 30 years as a leading OD alliance, Vision Source practices are outpacing other practices in...
July 31, 2019 Contact lens materials and designs require continuous improvement, as changing conditions and new usage patterns encroach on comfort and...
How to serve all patients, regardless of insurance type.
July 24, 2019 Telehealth has enormous potential to broaden and alter the delivery of eyecare—and those changes already have begun. This ROB...
July 17, 2019 Mark Wright, OD, FCOVD, ROB Professional Editor outlines the critical issues and strategies for a successful practice transition. From...
July 10, 2019 It’s a competitive marketplace for independent practices to survive and thrive. Greg Groenenman, Vision Source Vice President of Business Development,...
Sponsored Content By Zvi Pardes Head of Content Marketing, EyeCarePro July 10, 2019 Engaging patients and your community on social media plays...
June 26, 2019 Launching a career in optometry later in life has advantages, including professional experience that can aid practice management. Kathy...
June 19, 2019 When Katie Greiner, OD, approached the leaders of her MD/OD practice about developing new eyecare services, she found them...
Scott Schachter, OD Vision Source Pismo Beach, CA One of the challenges of providing quality care is persuading people who have been...
June 12, 2019 An optometric alliance can provide new practices with key resources and cost-saving opportunities. Here’s how one doctor made the...
Help better caring for AMD patients.
By Nicholas Despotidis, OD, FAAO, FCOVD, FIAO June 5, 2019 This is the fourth in a series of excerpts from the newly...
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
May 29, 2019 Most patients say, “Doctor, I have a problem.” But what if they asked, instead: “What is my full visual...
By Aaron Neufeld, OD, FAAO May 22, 2019 Your practice culture perfects, or ruins, the patient experience. Culture refers to the way...
May 22, 2019 Taking over a practice with a rich family history has its benefits and challenges. See how one OD has...
Sponsored Content By Hal Frankel, OD May 22, 2019 The independence of private practice is rewarding; particularly as it relates to how...
May 15, 2019 If your marketing and promotional efforts are successful, you may find yourself bursting at the seams with patients and...
Monica Johnsonbaugh, OD Focus 313 Eyecare Grosse Pointe, MI As eye care practitioners (ECPs) we are trained to make evidence-based decisions about...
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Fulmer, OD, FAAO, FCOVD May 8, 2019 Social media is where many, if not...