Sponsored Content By Mike Rothschild, OD, and Amanda Lee, OD Nov. 17, 2025 We believe the future of eye care depends on...
Sponsored Content Delivering contact lens and OTC products directly to patients’ doors By Osvaldo Diaz, OD* Nov. 15, 2025 When I opened...
2025 Finalists for Optometry Student Challenge are announced by ABB Optical Group Nov. 12, 2025 ABB Optical Group, the largest independent provider...
Increase optical sales with a strategic plan for a frame sale By Melonie Carlson Nov. 11, 2025 Frame shows don’t have to...
Seeing through the patient’s eyes By Ronald P. Snyder, OD, FAAO Nov. 4, 2025 During my 50 years of practice as an...
Simplify myopia management conversations for better understanding By Thanh Mai, OD Most optometrists talk too much. Not because they don’t care—they care...
Industry leaders explore the future of AI, partnerships and curriculum in optometry New England College of Optometry (NECO) brought together more than...
Don’t be afraid to adjust your schedule to do more in less time By Brittany Schauer, OD Nov. 3, 2025 Everyone thinks...
Define your vision: the first step in developing a CEO mindset By Nick Lillie, OD Nov. 3, 2025 COLD START TO CEO...
Tailored care tips for our older patients By Pamela Miller, OD, FAAO, JD, FNAP Oct. 29, 2025 Several years ago, a senior...
Transformative contact lens ordering technology Sponsored Content By Jessica Crooker, OD Nov. 4, 2025 For years, I struggled to keep patient orders...
The tipping point for achieving your target practice growth.
Stoking strong Ortho-K growth.
Independent optometry survival strategies.
Deciding if and when to add an associate.
Daily disposables could be the secret to winning back contact lens dropouts By Jennifer Stewart, OD Oct. 22, 2025 Contact lens dropout...
A practical alternative to equity for associate retention and practice succession By Stuart Oberman, Esq. Oct. 22, 2025 As the competition for...
The journey of practice modernization and looking for services, such as special photography, to stand out By Jason Davis, OD Oct. 22,...
Block the sale by offering ideas that keep patients from making online sales By Maria Sampalis, OD Oct. 15, 2025 Sometimes you...
A practical guide for aligning your business structure with the income you want to earn By Adam Cmejla, CFP® Oct. 15, 2025...
Motivation for contact lens wear varies across generations, new research finds Oct. 14, 2025 Are your contact lens recommendations specific and customized...
Industry leaders to help guide BioTissue’s next era of innovation in ocular surface healing Oct. 3, 2025 BioTissue Holdings Inc. announced the...
What patients and clinicians should know about GLP-1s and eye health By Natalie Noble, OD Oct. 8, 2025 GLP-1 receptor agonists (RAs)...
Surpass your fears and take action to see business growth By Nick Lillie, OD Oct. 8, 2025 Upon graduation in 2011, I...
The many benefits of a truly modern office By Michael K. Shaheen, OD Oct. 1, 2025 Let’s be honest: it’s 2025 and...
FAQs about Kno2 By James E. Grue, OD, Ronald P. Snyder, OD, FAAO Oct. 1, 2025 In February 2014, Carequality was launched....
Redesign stoking optical revenue growth By John A. Manard, OD Oct. 1, 2025 Last summer, I realized our office was due for...