May 20, 2020 COVID-19 practice closures have challenged our financial security and ability to provide care. Here are a few business continuity...
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
By Bradley J. Richlin, OD May 13, 2020 Practice life after the pandemic will be anything but normal as we once knew...
By Jennifer Stewart, OD May 6, 2020 When our practices reopen, both we and our patients will have a changed experience to...
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD April 29, 2020 The COVID-19 crisis forced the shutdown of...
Sponsored Content By Dave Brown President and CEO, IDOC April 15, 2020 IDOC Practice Finance Consultant Nathan Hayes recently shared that after a...
By Jennifer L. Stewart, OD April 8, 2020 Your office is closed, but that doesn’t mean it’s necessarily time to send staff...
Tips to help you train with limited resources.
By Mesheca C. Bunyon, OD March 18, 2020 Your employees are the reason patients will return to, or avoid, your office. If...
Sponsored Content By Steve Poley Product Manager, EyeCarePro March 18, 2020 Every business day, the average optometry office needs 10-12 patients booking...
March 11, 2020 The senior population is growing fast. Nearly 15 percent of the U.S. population are now seniors, according to the...
March 4, 2020 In today’s environment of privacy concerns, data breaches, ransomware and heavy HIPAA regulation, ODs need to be extra careful...
By Justin L. Manning, OD, MPH, FAAO Feb. 26, 2020 Your patients see things differently than you or your staff do. You...
Feb. 26, 2020 Optometry is facing challenges from competitors like online retailers, optical chains and a new consumer mindset. People want their...
The resources you need to succeed with Ortho-K.
Sponsored Content >>Click HERE or the above image to download “How Consumers Research Payment Options & Consider Finances>> Patients, also consumers who...
<<Click HERE to explore the Ortho-K Knowledge Bank for tips and best practices on making Ortho-K work for both your patients and...
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD Feb. 5, 2020 One new staff member can make a...
Sponsored Content By Chris Hobson, OD Feb. 5, 2020 Deciding to sell your practice is a huge decision. Deciding on the right...
Sponsored Content By Brandon Blaker, OD Jan. 29, 2020 Practice profitability is best measured by revenue per patient exam, but this key...
A webinar that will show you how to create and deliver a top-selling trunk show.
View a new webinar produced by Essilor detailing the no-glare market, dispensing best practices and how to overcome price objections.
Sponsored Content >>Click HERE, or the image above, to download “How Consumers Do Additional Research on Treatments, Products & Providers>> Patients, who...
Management mishaps to steer clear of.
By Daniel Press, OD, FCOVD Feb. 27, 2019 This is the second in a series of excerpts from the newly posted ROB...
Secrets to hiring success.
Dec. 18, 2019 Patient financing can help build a high-tech medical eyecare practice by enabling patients to fulfill treatment plans with high...