All featured Articles
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256News BriefsNew Research Highlights Consumer Vision Care Priorities
Research explores consumer vision care priorities from the end of last year Jan. 16, 2026 Today, The Vision Council released new research...
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551PresbyopiaThe Lens Lifecycle: Clinical Communication Strategies for the Aging Eye
Part 1 of a peer-to-peer guide presenting accommodation, presbyopia and cataracts to patients By Judy Lai, OD Jan. 16, 2026 THE ENGINEERING...
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243News Briefs$12 Million Recovered for Doctors Through AOA’s Advocacy
The AOA, buoyed by dedicated Third Party Center committee doctor volunteers, celebrates ongoing wins for optometrists Jan. 16, 2026 Problematic downcoding, large-scale...
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247Software Solutions/EHRGet Quotes Faster and Cut Onboarding Time 50% with Optical Software
Sponsored Content Optical software offers efficiencies with faster quotes for patients, training for staff By Jillian Geiger, OD; Darren Minnich, OD; and...
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244News BriefsNewton and ABB Labs Partner to Expand Access to Neurolens and Sequel
Partnership strengthens manufacturing, distribution and service for independent practices. Jan. 13, 2026 Newton (formerly Neurolens) has announced today that it has selected...
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361News BriefsVA Optometrists Achieve Pay Parity Under Executive Order
Historic change follows years of advocacy by AFOS and AOA leaders Jan. 9, 2026 Pay rates for doctors of optometry working in...
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503OpinionsThe Invisible Mental Load: Work-Life Solutions for Female ODs
Tactical strategies to protect your energy and prevent burnout By Arti Shah, OD, FAAO Jan. 9, 2026 When I became an optometrist,...
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811Staff ManagementCreating a Legally Compliant Employee Manual for Your Optometry Practice
Handbook essentials aligned with EEOC, NLRB and ADA By Stuart Oberman, Esq. Jan. 9, 2026 An employee manual is one of the...
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372Managed CareWhen to Keep or Cut an Insurance Plan
Evaluating the impact of insurance plans to make change in your business Jan. 5, 2026 By Brittany Schauer, OD When I purchased...
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497MarketingOne Trusted Partner: Quality Products, Easy Marketing and $18K Saved
Sponsored Content Reliable marketing partner brings many benefits to established practice Jan. 5, 2026 Defiance Optometric Group has a longtime history in...
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706News BriefsGSLS 2026 CooperVision Posters Present Myopia Management and Presbyopia Lens Fitting Insights
Posters assess pediatric lens preference and visual simulations of multifocal quality Findings from two scientific posters presented by CooperVision at the 2026...
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393News BriefsJobson Survey Explores Impact of Personalization in Optical Retail
Jan. 5, 2026 A Jobson Optical Research survey for Vision Monday of nearly 150 U.S. optical professionals highlights the growing role of...
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490News BriefsEyebot in Pilot Tests at Walmart and Sam’s Club in Pennsylvania
Dec. 19, 2025 Twelve Walmart Vision Centers and four Sam’s Club Optical Centers in Pennsylvania are pilot testing Eyebot automated vision-testing kiosks....
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427Contact LensesAn Essential Tool We Use to Keep Patients and Reorders in the Practice
Sponsored Content OD relies on MARLO as a trusted tool to capture contact lens reorders in her three offices By Jessilin Quint,...
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780Staff ManagementUntapped Talent: Why Friends and Patients Might Make the Best Hires
Are the best hires for your practice right in front of you? By Jessica Licausi, OD, FAAO, FOVDR, and Miki Lyn Zilnicki,...
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519Software Solutions/EHRDriving Lab Performance Through Automation, Data and Rx-Universe
Sponsored Content Data and automation bring efficiencies to lab performance in big and small settings By Matthew Morrison Dec. 8, 2025 There’s...
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314LensesWhat’s Your Vision Worth? Why Our Practice Stands Behind Shamir
Sponsored Content Choosing premium optics and education to reduce remakes and retain patients By Justin Prasad, OD, Nancy Rubio and Stephanie Castorena...
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995News BriefsEssilorLuxottica Creates Scientific Advisory Committee
EssilorLuxottica forms Scientific Advisory Committee, connecting leaders in different fields Dec. 1, 2025 EssilorLuxottica announced the creation of its Scientific Advisory Committee,...
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333General ManagementBe More Efficient With Productive Systems
Three business books offer practical advice to improve office processes By Ryan Cazares, OD Dec. 1, 2025 There’s so much to learn...
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558Contact LensesThe Technology That Improved the Patient Experience and Boosted My Contact Lens Reorder Rate
Sponsored Content Contact lens ordering platform enhancing patient experience and providing strategic tools to support my patients’ needs By Janelle Davison, OD*...
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426FramesSecond-Pair Sales Start in the Exam Room: 3 Strategies to Boost Conversions
Drive second-pair optical sales with intentional exam room messaging and coordinated handoffs By Josie Ziegler, OD Dec. 1, 2025 When I made...
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508MarketingFocused Marketing Strategy Delivers 14.2% Revenue Growth
Sponsored Content Strategic marketing initiative delivered when practice needs it most Dec. 1, 2025 When the former owner of Sea View Optometric...
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2.6KGeneral ManagementUnlocking Profitability: How I Increased Revenue Per Patient to $1,562
Proven strategies to increase per-patient revenue.
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1.3KMetricsKnow Your Numbers: Track KPIs to Hit Goals
Understand how to break down and monitor data.
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5.2KFinancesWhat Eye Care Demand & Optical Industry Numbers Say About Your Future as an Independent OD
Numbers-based look at the future of independent optometry.
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3.1KMetricsThe Most Important Practice Metric
A metric essential for you to track. By Laurie Sorrenson, OD, FAAO Jan. 17, 2024 Remember that article I wrote about my...
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602Staff ManagementHost Effective Offsite Training Without Breaking the Bank
Effective offsite training boosts staff engagement, impacts the bottom line By Matthew Ward, OD When was the last time you stepped away...
