All eyewear Articles
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468FramesInspire Patients to Say “YES” to the Specs Without It Feeling Salesy
Turning opticians into patient-pleasing, high-producing salespeople.
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240News Briefs ArchiveWarby Parker’s New Big-Box Store Collaboration
A new eyewear retail collaboration.
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853News Briefs ArchiveNew Research: Purchase Factors Driving Online Contact Lens Searches
Contact lens purchase factors & consumer search trends.
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1.7KFramesThe Technology Powering Our Ability to Provide Eyewear & CL Quotes to Patients Super-Fast & Super-Accurately
Pricing technology to provide speedy, accurate price quotes.
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841Practice ManagementDetails on the Advertising You’re Up Against & Why Eyewear Sales Won’t Save You
Alternative to focusing on traditional eyewear sales.
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2.2KFramesChange the Patient Conversation from ‘Cost’ to ‘Savings’
Increasing optical sales through patient engagement.
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1.1KNews Briefs ArchiveDoes “Made in the USA” Matter to Consumers Shopping for Eyewear?
Consumer Perceptions of Made in the USA Eyewear Report 2024
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7.9KFramesIn-House Frame Brand: The Optical Partner Facilitating 25% Year-Over-Year Revenue Growth
A new approach to frame inventory management.
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8.3KFramesDo These 4 Things & You Could Achieve a $1,400 Average Optical Sale
Simple ways to make a big, positive impact on optical sales.
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10.0KOphthalmic Lenses4 Ways to Promote Your Optical Online & Deliver In-Person
Tips for creating both a profitable online and offline optical.
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4.9KDispensary ViewpointShow Off Your Eyewear Wardrobe at Vision Expo
March 22, 2017 “It’s important that we have an eyewear wardrobe that matches what we talk to our patients about,” says Bridgitte...
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4.8KInsights From Our EditorsWhich Patients Need the Most Education About Blue Light?
Educate on blue light and the protective solutions you offer.
