Latest research highlights shifting spending habits and emerging trends across optical products and services April 30, 2026 The Vision Council just released...
The many benefits of a truly modern office By Michael K. Shaheen, OD Oct. 1, 2025 Let’s be honest: it’s 2025 and...
The latest on optical market trends.
Access has been expanded to Avulux lenses.
Insights into consumer spending in eye care.
New online eyewear shopping destination.
A new eyewear retail collaboration.
Creating a highly profitable optical.
Turning opticians into patient-pleasing, high-producing salespeople.
An all-in-one vision and hearing solution.
Capturing more sales before they walk out the door.
How robust is the optical industry in the U.S.?
Strategies for enhancing your eyewear capture rate.
How consumers prioritize & optimize eyecare.
Enhancing patient engagement & eyewear sales.
New insights into how ODs invest in frames.
Optometry patient retention and sales strategies.
Optical profitability strategies.