All eyewear sales Articles
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63FramesDecode Gen Z to Win More Patients in the Optical
Two simple changes to engage and capture the next generation of patients By Kayla Ashlee Sept. 24, 2026 “They are the online...
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990MarketingBoost Optical Sales With a One-Day Annual Frame Sale
Increase optical sales with a strategic plan for a frame sale By Melonie Carlson Nov. 11, 2025 Frame shows don’t have to...
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1.7KNews BriefsNew Research Spotlighting Optical Market Trends for Second Quarter of 2025
The latest on optical market trends.
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2.3KFramesWhat Opticians Need Most From Practice Owners (and How It Fuels Profitability)
Empowering your opticians.
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2.0KCold Start
Designing Revenue & Expense Models for Your Cold-Start or Purchased Practice
Analyzing what it takes to build a profitable new practice.
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3.3KFramesHow to Plant the Seeds for Eyewear Sales During Pretesting
Enhancing patient engagement & eyewear sales.
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2.8KFrames8 Actions to Take to Keep Patients from Walking with their Prescription
Optometry patient retention and sales strategies.
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2.0KFramesFrom Tech to Touch: Changes to Make to Keep Patients from Shopping Online
Creating raving fans in optometry through "Emotional Service."
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1.6KFrom Our EditorsWho Should Get the “Freebies” in an Optometry Practice?
Optometry vendor incentives and fair practices By Laurie Sorrenson, OD, FAAO Dec. 4, 2024 In the world of optometric practices, it’s not...
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1.9KFrames3 Things We Did to Boost Our Eyewear Capture Rate By 10%
Increasing sales with low-to-no cost strategies.
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3.9KNews BriefsHow Much Are Sales of Luxury Eyewear Projected to Increase in Next 10 Years?
How much growth can we expect in luxury eyewear sales?
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3.9KGeneral Management3 Ideas from Outside Optometry = COGS that Now Run at 20% or Less of Net Revenues
Profitably applying what works in other businesses to your practice.
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3.9KFramesHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
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5.7KSoftware Solutions/EHRThe Software Increasing Eyewear Sales & Cutting Sales Time in Half
Software with the potential to transform optical sales.
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6.5KFrames3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
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4.1KLensesThe Glasses I Prescribe that Change Lives & Generate $165,000+ Annually
Providing eye strain relief & enhanced quality of life.
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6.3KFramesHow We Increased Capture Rate 12%
Changes that move the needle on eyewear sales.
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5.9KFramesThe Products & Frame Board Management Approach that Freed Up $200,000
Secret to freeing up massive money from optical inventory.
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4.7KFramesTop 5 Ways to Increase Eyewear Purchases By Women
How to capture sizable sales from women patients and shoppers.
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3.7KWebinarsHow Optometry Practices Are Winning By Giving Patients a New Way to Pay
How "Buy Now, Pay Later" keeps patients in your practice.
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3.6KGeneral ManagementThe Flexible Financing Program Changing Our Customers’ Lives & Strengthening Our Business
Sponsored Content By Bill Butler Chief Operations Officer, Eyemart Express July 21, 2021 Your patients, like most of us, have been under...
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3.6KFramesThe Technology Contributing to our More Than 70% Eyewear Capture Rate
Technology that spurs optical sales.
