Until Feb. 28, 2026, eye care providers can receive a $500 credit toward their first digital advertising campaign with ECP Engage Jan....
Comprehensive report analyzing how Gen Z, Millennials and Gen X evaluate eye care professionals, practices and products, plus how to increase patient...
Sponsored Content Delivering contact lens and OTC products directly to patients’ doors By Osvaldo Diaz, OD* Nov. 15, 2025 When I opened...
Increase optical sales with a strategic plan for a frame sale By Melonie Carlson Nov. 11, 2025 Frame shows don’t have to...
Seeing through the patient’s eyes By Ronald P. Snyder, OD, FAAO Nov. 4, 2025 During my 50 years of practice as an...
2026 Golden Opportunity Award now accepting applications Oct. 28, 2025 The American Optometric Association (AOA) Foundation—Optometry Cares® and PERC Alliance have announced...
Findings underscore potential of reducing injection frequency without compromising outcomes Oct. 21, 2025 A recent study published in Eye and reported by...
A practical guide for aligning your business structure with the income you want to earn By Adam Cmejla, CFP® Oct. 15, 2025...
A suite of marketing services for eye care professionals Oct. 13, 2025 Marketing plays a crucial role in growing an eye care...
Filtering through business advice for what’s most applicable to you By Bethany Fishbein, OD Oct. 8, 2025 Whether you’ve been a practice...
The importance of spotlighting the role of your opticians By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Oct. 1, 2025 Most patients who...
AOA offers guidance on telemedicine.
Insights into consumer spending in eye care.
A new eye drop option for treating presbyopia.
Insights into what your patients look for online about CLs.
Catapulting eyewear capture rate.