Sponsored Content Delivering contact lens and OTC products directly to patients’ doors By Osvaldo Diaz, OD* Nov. 15, 2025 When I opened...
Seeing through the patient’s eyes By Ronald P. Snyder, OD, FAAO Nov. 4, 2025 During my 50 years of practice as an...
Define your vision: the first step in developing a CEO mindset By Nick Lillie, OD Nov. 3, 2025 COLD START TO CEO...
Tailored care tips for our older patients By Pamela Miller, OD, FAAO, JD, FNAP Oct. 29, 2025 Several years ago, a senior...
Transformative contact lens ordering technology Sponsored Content By Jessica Crooker, OD Nov. 4, 2025 For years, I struggled to keep patient orders...
The CAO’s new campaign urges regular comprehensive eye exams for children Oct. 28, 2025 The Canadian Association of Optometrists (CAO) has launched...
A record number of new Fellows announced at Academy 2025 Boston The American Academy of Optometry (AAO) recently hosted Academy 2025 Boston,...
A practical alternative to equity for associate retention and practice succession By Stuart Oberman, Esq. Oct. 22, 2025 As the competition for...
Block the sale by offering ideas that keep patients from making online sales By Maria Sampalis, OD Oct. 15, 2025 Sometimes you...
Presentation strategies that convert interest to action for dry eye treatment By Thanh Mai, OD Oct. 15, 2025 Dry eye disease is...
Motivation for contact lens wear varies across generations, new research finds Oct. 14, 2025 Are your contact lens recommendations specific and customized...
A once-daily prescription eye drop for presbyopia now available in the U.S. Oct. 3, 2025 LENZ Therapeutics, Inc. announced VIZZ (aceclidine ophthalmic...
Sept. 29, 2025 This month, Bausch + Lomb Corp. announced the Canadian launch of Soothe® Antibiotic Drops, an over-the-counter treatment for external...