Presentation strategies that convert interest to action for dry eye treatment By Thanh Mai, OD Oct. 15, 2025 Dry eye disease is...
Industry leaders to help guide BioTissue’s next era of innovation in ocular surface healing Oct. 3, 2025 BioTissue Holdings Inc. announced the...
A once-daily prescription eye drop for presbyopia now available in the U.S. Oct. 3, 2025 LENZ Therapeutics, Inc. announced VIZZ (aceclidine ophthalmic...
Filtering through business advice for what’s most applicable to you By Bethany Fishbein, OD Oct. 8, 2025 Whether you’ve been a practice...
The importance of spotlighting the role of your opticians By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Oct. 1, 2025 Most patients who...
Sept. 29, 2025 This month, Bausch + Lomb Corp. announced the Canadian launch of Soothe® Antibiotic Drops, an over-the-counter treatment for external...
Options expand for patients in need of gas permeable contact lenses.
AOA offers guidance on telemedicine.
The power of virtual team members By Thanh Mai, OD Sept. 17, 2025 Let’s get real—virtual team members (VAs) aren’t futuristic fantasies....
Catching and turning around big marketing mistakes.
Access has been expanded to Avulux lenses.
New back-to-school tools for ECPs and patients.
Assembling a team of management consultants and mentors By Laurie Sorrenson, OD, FAAO Sept. 3, 2025 As optometrists—and especially as practice owners—we’re...
New AI resources to aid your patients & practice.
Improving patient collections.
Managing costs in unstable economic times.
A new eye drop option for treating presbyopia.
Investments that transformed a rural practice.
Optometry risk management By Thanh Mai, OD July 23, 2025 In optometry, applying pot odds means shedding habits that seem “safe” but...
Empowering your opticians.
Changing patient lives and practice prospects.
A new approach for astigmatic patients.
What a specialty practice requires to successfully take off.
Creating a highly profitable optical.
Providing life-changing myopia management.
Making the most of outside prescriptions.
A new acquisition advances AI in eye care