Pair aesthetics with dry eye care to impress and engage your patients By Nishi Mehdiratta, OD May 19, 2026 When I moved...
By Sairah Malik, OD, and Dr. Sana Malik, OD May 14, 2026 When we rebranded as Pro-Optix Optometry & Dry Eye Center...
Discover the potential in using AI for dry eye care By Rana Taji, OD March 9, 2026 When I acquired my practice...
By Celesta Ferreira, OD Feb. 23, 2026 A year into opening the doors to Cypress Optique in Cypress, Texas, I knew I...
By Ronald P. Snyder, OD, FAAO Feb. 3, 2026 Investing in dry eye management devices requires a strategic, well-informed approach. One of...
Powerful dry eye investments.
What a specialty practice requires to successfully take off.
Transformative insights into dry eye disease management.
Making big dry eye investments pay off big-time.
Technology innovation for enhanced patient care.
Specialized eyecare for dry eye disease.
Dry eye center growth strategies for optometrists.
Importance of meibography in dry eye treatment.
Introductory dry eye treatment options for your practice.
Successfully launching dry eye & aesthetic optometry services.
Trends in dry eye treatment practices across optometry practices.
Transitioning to a dry eye-only optometry practice.
AI-driven dry eye software: Revolutionizing diagnostics & patient outcomes.
Dry eye practice investment & growth.
Providing a high-value, high-return service with mounting demand.
Key actions to grow dry eye services and profitability.
Creating a dry eye “spa” in a place you probably wouldn’t expect it. By Marinda Hofacre, OD March 6, 2024 Building a...
Building a substantial dry eye practice without breaking the bank.
At-home dry eye treatment changing treatment effectiveness & patient comfort.
Making the most of the current patient care & business moment.
Conversations that can launch an aesthetic optometry niche.
Ways to reduce CL dropouts while boosting dry eye product sales.